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- All HBS Web (186)
- Faculty Publications (36)
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- All HBS Web (186)
- Faculty Publications (36)
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- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
responsibilities as Weber Shandwick employees. Unlike office managers, who are measured based on the bottom line, CRLs are measured on top-line growth. Another objective of the CRL program is to enable Weber Shandwick to differentiate... View Details
Keywords: Martha Lagace
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural... View Details
Keywords: Dina Gerdeman
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
members were allowed to interact with fans on social media, and discuss the pressures of stardom. Communicate directly with fans. Hybe created a platform called Weverse, where fans could buy merchandise, watch performances, and connect... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
Digitally mature companies have the right technical expertise (such as experienced data scientists or analysts), tools (dashboards and data visualization applications), and platforms (computing infrastructure and operating systems) to... View Details
- 29 Sep 2009
- First Look
First Look: September 29
endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy, business model, and tactics in the field of strategy. Download the paper:... View Details
Keywords: Martha Lagace
- 31 Mar 2022
- Op-Ed
Navigating the ‘Bermuda Triangle’ in Professional Services
differentiator for some services. Linklaters’ clients, for example, derive comfort from knowing that the firm has the resources to work on large, high-stakes, complex matters. A 2007 analysis found that the firm’s average billing rate... View Details
Keywords: by Ashish Nanda
- 18 Dec 2012
- First Look
First Look: December 18
strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and... View Details
Keywords: Carmen Nobel
- 15 Dec 2003
- Research & Ideas
Women Leaders and Organizational Change
willing and able to question how they do their work and why they do it that way. Is it because it's the most effective way, or is it because it's the way it's always been done? If the answer is the latter, and if the practice may be systematically, if inadvertently,... View Details
Keywords: by Mallory Stark
- 13 Mar 2012
- First Look
First Look: March 13
organizational characteristics affect the stringency of monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in... View Details
Keywords: Sean Silverthorne
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
people when a part or system is about to fail. Often, only the senior management team's imagination limits new IT-based opportunities. Our research suggests the following: New technologies will continue to give companies the chance to View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 17 Sep 2013
- First Look
First Look: September 17
world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name procedure to identify ethnic Indian users of oDesk in other countries around the world. We... View Details
Keywords: Sean Silverthorne
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Association board in two months. Trouble was, Grinna lacked a technical background. In class discussion, students consider whether Grinna should hire local programmers or a CTO to do the work; outsource the work using a global labor View Details
- 14 May 2013
- First Look
First Look: May 14
favored destinations. Using a quasi-experiment to control for search intent, we identify and measure the impact of a search engine's exclusive award of preferential placement to its own service. We find that Google's differential... View Details
Keywords: Sean Silverthorne
- 04 Apr 2017
- First Look
First Look at New Research, April 4
platform systems, showing that, in contrast to step processes, this technology rewards the multiplication of options, increasing risk, and modularity. Moreover, given a modular architecture, a platform... View Details
Keywords: Sean Silverthorne
- 18 Dec 2007
- First Look
First Look: December 18, 2007
of two software product platforms through the modeling lens of design structure matrices (DSMs) and design rule theory. Our analysis shows that DSM models and options theory can explain how real-world modularization activities in one case... View Details
Keywords: Martha Lagace
- 18 Nov 2014
- First Look
First Look: November 18
major technologies, looking across 55 countries, from 1870 to 2000. We find that greater depth in financial markets leads to faster technology diffusion for more capital-intensive technologies, but only in periods closer to the invention of the technology. In fact, we... View Details
Keywords: Sean Silverthorne
- 30 May 2019
- What Do You Think?
Is There a Distinctive West Coast Style of Management?
differentiate itself from the ‘stuffy, hierarchical’ East Coast. I see this today when I talk to entrepreneurs trying to raise money on both coasts. I hear again and again how fast things happen on the West Coast and how long it takes for... View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
to the fact that anyone can access it from any computer as long as they have a browser, she said. Her company, Desktop.com, is building an integrated Internet desktop services platform and product in much the same spirit, to allow people... View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
support the creation of highly differentiated products. It also deals with issues of change in an already successful context, and of managing highly creative staff who are vital to a company's business model. Purchase this case:... View Details
Keywords: Sean Silverthorne