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  • Program

Competing in the Age of Digital Platforms

artificial intelligence further propels the opportunity and need to leverage a platform model for competitive advantage. AI companies are evolving into the next generation of platforms. This program will show you how to create sustainable... View Details
  • 2007
  • Working Paper

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

By: Andrei Hagiu
Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and... View Details
Keywords: Multi-Sided Platforms
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  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
  • June 2023
  • Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

enabling—more customers to support minority-owned enterprises. Companies put a spotlight on Black businesses Luca and his colleagues launched their study soon after a number of tech and non-tech firms, including Yelp, Instagram, Wayfair, GoPuff, Instacart, and Target,... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • Web

Harvard Business School Online Courses & Learning Platforms

Credential of Readiness (CORe) Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers, and Financial Accounting with a final exam.... View Details
  • Web

Design Thinking Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Design Thinking and Innovation ENROLL NOW No application needed for our certificate programs. Start your journey today! Design... View Details
  • 6 Apr 2011
  • Conference Presentation

Finding Technical Debt in Platform and Network Architectures

By: Carliss Y. Baldwin and Alan MacCormack
Keywords: Information Infrastructure; Design
Related
  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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  • June 2011 (Revised October 2012)
  • Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details
Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China
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  • 19 May 2010
  • Working Paper Summaries

The Job Market for New Economists: A Market Design Perspective

Keywords: by Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth & John J. Siegfried
  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
Related
  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • March 2022
  • Case

GrowSari (A): Design for the Last Mile Customer

By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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  • Web

Winning with Digital Platforms Online Course | HBS Online

Societies: Leave blank Description: Winning with Digital Platforms is a 5-week, 30-35 hour online certificate program from Harvard Business School. Winning with Digital Platforms is View Details
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

“In times of crisis, when tensions are running high and discrimination is spiking in the world around us, you're going to be more susceptible to it if you're a platform that has decided to have a design that... View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
Keywords: Market Design; Jobs and Positions
Related
  • 2010
  • Article

An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms

By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details
Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
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  • 11 Oct 2017
  • Blog Post

Designing Internship Projects for Greater Impact

then gave her a lot of ownership on taking charge of the project.” For a deliverable, Kristina was asked to investigate and select the most appropriate technology platform for the training. Cotterman offers several suggestions for View Details
Keywords: Entrepreneurship