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18 Nov 2016
Sharpening Your Skills

Sharpening Your Skills: Making a Fast Start on a New Job

opportunity. How Female Stars Succeed in New Jobs Women who are star performers on Wall Street tend to fare better than men after changing jobs. Why? They place greater emphasis than men on external business relationships and conduct... View Details

Keywords: by Sean Silverthorne

17 May 2018
Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

beliefs (confirmation bias), to give ourselves too much credit or not enough blame (self-serving bias), or to place more value on losing $100 than making $100 (loss aversion). In business, a bias-clouded... View Details

Keywords: by Sean Silverthorne

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

potential to partner with local communities for the good of all, they often lack the connections, expertise, and financing to get those enterprises off the ground. For that reason, they need a “catalyst” to make such strategies possible.... View Details

Keywords: by Michael Blanding

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials should shift to rewarding firms... View Details

Keywords: by Lane Lambert

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

field organizations was growing. The senior team was slow to make decisions, and no one took responsibility for the performance of the developing businesses. A lack of openness lies behind many failures to implement strategy. Camp... View Details

Keywords: by Michael Beer & Russell A. Eisenstat

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

collection of research and readings about head-on collisions between corporations and consumers, how to think through potential problems in advance, and course-correcting when the inevitable disaster occurs. A Good Place to Start... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

retired." This led Illysa to comment, "One more reason we must choose not only our careers but our work places carefully: who do we want to become?" Heidi Olson wondered "if the change in hormones when gaining power is... View Details

Keywords: by James Heskett

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

organization become “less attentive and more insensitive to others’ emotions,” quoting the authors. If their participation in the selection and promotion process also increases, what can we expect from their choices? Will they place the... View Details

Keywords: by James Heskett

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details

Keywords: by Manda Mahoney

23 Apr 2024
Cold Call Podcast

Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis

Keywords: Re: Paul M. Healy; Technology

October 1992 (Revised September 1993)
Case

L.L. Bean, Inc.: Item Forecasting and Inventory Management

By: Arthur Schleifer Jr.

L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details

Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States

February 2014
Article

'Last-place Aversion': Evidence and Redistributive Implications

By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael Norton

We present evidence from laboratory experiments showing that individuals are "last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In... View Details

Keywords: Income; Rank and Position; Attitudes

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December 1973 (Revised June 1982)
Case

MRC, Inc. (A)

MRC must place a value on an acquisition prospect and also decide whether a deal makes sense from strategic and organizational perspectives. An updated version of and earlier case by W.E. Fruhan, Jr. and J.H. McArthur. View Details

Keywords: Strategic Planning; Valuation; Acquisition

March 2007 (Revised August 2009)
Case

Grupo Bimbo

By: Jordan I. Siegel

In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Santa Clara County into Silicon Valley. “Countries are beginning to realize—Israel being one of them—that they need to engage in public diplomacy, not just a foreign diplomacy, and in place branding, not just political advocacy, ” says... View Details

Keywords: by Danielle Kost; Tourism

January 2000 (Revised October 2000)
Case

Staples: A Year in the Life of a Start-Up

By: Myra M. Hart

The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable... View Details

Keywords: Business Startups; Partners and Partnerships; Business Strategy; Recruitment; Management Teams; Integration; Information Technology; Entrepreneurship; Business Plan; Decision Making

March 2019 (Revised January 2021)
Module Note

Strategic Interactions

By: Ashish Nanda

This note provides a perspective and some tools to predict and shape interactions with other players when making strategic decisions. As a strategist, you must consider that your firm’s actions evoke reactions from other players in the market and that, reciprocally,... View Details

Keywords: Strategic Interaction; Value Capture; Strategy; Value Creation; Competition; Competitive Strategy; Education Industry