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  • All HBS Web  (3,277)
    • People  (16)
    • News  (1,160)
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  • 04 Mar 2024
  • Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

and people of color in leadership roles continue to remain scarce, perpetuating a pattern of sameness, with white men often replacing other white men in high-level positions, Chang says. However, the research results also reveal a bright spot: Organizations that View Details
Keywords: by Michael Blanding
  • 18 Nov 2016
  • Sharpening Your Skills

Sharpening Your Skills: Making a Fast Start on a New Job

opportunity. How Female Stars Succeed in New Jobs Women who are star performers on Wall Street tend to fare better than men after changing jobs. Why? They place greater emphasis than men on external business relationships and conduct... View Details
Keywords: by Sean Silverthorne
  • 17 May 2018
  • Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

beliefs (confirmation bias), to give ourselves too much credit or not enough blame (self-serving bias), or to place more value on losing $100 than making $100 (loss aversion). In business, a bias-clouded... View Details
Keywords: by Sean Silverthorne
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials should shift to rewarding firms... View Details
Keywords: by Lane Lambert
  • 09 Feb 2004
  • Research & Ideas

Got a New Strategy? Now Make it Happen

field organizations was growing. The senior team was slow to make decisions, and no one took responsibility for the performance of the developing businesses. A lack of openness lies behind many failures to implement strategy. Camp... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

collection of research and readings about head-on collisions between corporations and consumers, how to think through potential problems in advance, and course-correcting when the inevitable disaster occurs. A Good Place to Start... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 23 Jan 2020
  • Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

potential to partner with local communities for the good of all, they often lack the connections, expertise, and financing to get those enterprises off the ground. For that reason, they need a “catalyst” to make such strategies possible.... View Details
Keywords: by Michael Blanding
  • 10 Mar 2011
  • What Do You Think?

To What Degree Does the Job Make the Person?

retired." This led Illysa to comment, "One more reason we must choose not only our careers but our work places carefully: who do we want to become?" Heidi Olson wondered "if the change in hormones when gaining power is... View Details
Keywords: by James Heskett
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

organization become “less attentive and more insensitive to others’ emotions,” quoting the authors. If their participation in the selection and promotion process also increases, what can we expect from their choices? Will they place the... View Details
Keywords: by James Heskett
  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
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Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney
  • 23 Apr 2024
  • Cold Call Podcast

Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis

Keywords: Re: Paul M. Healy; Technology
  • October 1992 (Revised September 1993)
  • Case

L.L. Bean, Inc.: Item Forecasting and Inventory Management

By: Arthur Schleifer Jr.
L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States
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Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
  • February 2014
  • Article

'Last-place Aversion': Evidence and Redistributive Implications

By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael Norton
We present evidence from laboratory experiments showing that individuals are "last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In... View Details
Keywords: Income; Rank and Position; Attitudes
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Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael Norton. "'Last-place Aversion': Evidence and Redistributive Implications." Quarterly Journal of Economics 129, no. 1 (February 2014): 105–149.
  • March 2007 (Revised August 2009)
  • Case

Grupo Bimbo

By: Jordan I. Siegel
In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America
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Siegel, Jordan I. "Grupo Bimbo." Harvard Business School Case 707-521, March 2007. (Revised August 2009.)
  • December 1973 (Revised June 1982)
  • Case

MRC, Inc. (A)

MRC must place a value on an acquisition prospect and also decide whether a deal makes sense from strategic and organizational perspectives. An updated version of and earlier case by W.E. Fruhan, Jr. and J.H. McArthur. View Details
Keywords: Strategic Planning; Valuation; Acquisition
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Moore, Ronald W. "MRC, Inc. (A)." Harvard Business School Case 274-118, December 1973. (Revised June 1982.)
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Santa Clara County into Silicon Valley. “Countries are beginning to realize—Israel being one of them—that they need to engage in public diplomacy, not just a foreign diplomacy, and in place branding, not just political advocacy, ” says... View Details
Keywords: by Danielle Kost; Tourism
  • January 2000 (Revised October 2000)
  • Case

Staples: A Year in the Life of a Start-Up

By: Myra M. Hart
The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable... View Details
Keywords: Business Startups; Partners and Partnerships; Business Strategy; Recruitment; Management Teams; Integration; Information Technology; Entrepreneurship; Business Plan; Decision Making
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Hart, Myra M. "Staples: A Year in the Life of a Start-Up." Harvard Business School Case 800-241, January 2000. (Revised October 2000.)
  • March 2019 (Revised January 2021)
  • Module Note

Strategic Interactions

By: Ashish Nanda
This note provides a perspective and some tools to predict and shape interactions with other players when making strategic decisions. As a strategist, you must consider that your firm’s actions evoke reactions from other players in the market and that, reciprocally,... View Details
Keywords: Strategic Interaction; Value Capture; Strategy; Value Creation; Competition; Competitive Strategy; Education Industry
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Nanda, Ashish. "Strategic Interactions." Harvard Business School Module Note 719-501, March 2019. (Revised January 2021.)
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