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Publications

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  • All HBS Web  (182)
    • People  (3)
    • News  (36)
    • Research  (117)
    • Multimedia  (1)
  • Faculty Publications  (59)

Show Results For

  • All HBS Web  (182)
    • People  (3)
    • News  (36)
    • Research  (117)
    • Multimedia  (1)
  • Faculty Publications  (59)
← Page 3 of 182 Results →
  • August 2005 (Revised December 2005)
  • Case

Coach Knight: The Will to Win

By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various... View Details
Keywords: Resignation and Termination; Selection and Staffing; Leadership Style; Situation or Environment; Power and Influence; Sports; Indiana; Texas
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Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach Knight: The Will to Win." Harvard Business School Case 406-043, August 2005. (Revised December 2005.)
  • March 2000 (Revised July 2000)
  • Background Note

Power to Persuade, The

Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance. View Details
Keywords: Management Skills; Power and Influence
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Watkins, Michael D. "Power to Persuade, The." Harvard Business School Background Note 800-323, March 2000. (Revised July 2000.)
  • 09 Aug 2012
  • News

Big Business Does Best In Washington When It Plays the Underdog

  • 11 Feb 2016
  • Working Paper Summaries

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

Keywords: by Vincent Pons; Public Relations; Public Administration
  • 12 PM – 1 PM EST, 11 Feb 2016
  • Webinars: Career

Sales Skills Everyone Needs

Are you a sales professional looking to break through the noise? Could you use some insight into leveraging social dynamics and modern persuasion techniques? Whether you are a seasoned sales rep looking to sharpen your skills, or an entrepreneur looking to unravel... View Details

  • TeachingInterests

Strategic Negotiations: Dealmaking for the Long Term

By: Guhan Subramanian
To craft a complex deal with major implications for your organization's future, you need more than just persuasive tactics at the negotiating table. You need to bring together the right players, tackle the right issues, and develop the right process. By examining... View Details
  • 18 Sep 2019
  • Working Paper Summaries

Using Models to Persuade

Keywords: by Joshua Schwartzstein and Adi Sunderam
  • 18 Nov 2016
  • News

Creating diversity in the innovation economy

  • February 2008 (Revised June 2011)
  • Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Keywords: Web; Technology; Networks; Information Technology Industry
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Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
  • 20 May 2013
  • News

5 Ways Money Can Buy Happiness

  • 31 Jan 2013
  • News

Can Super Bowl ads still infect the Internet?

  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

From resolving a labor dispute to orchestrating a merger to getting a new company off the ground, negotiation plays a vital role in nearly every facet of business. In response, Professor James Sebenius, founder of the HBS Negotiation Unit (which was responsible for the... View Details
Keywords: by Anita M. Harris
  • Article

Conversational Receptiveness: Expressing Engagement with Opposing Views

By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details
Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
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Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
  • November–December 2023
  • Article

Storytelling That Drives Bold Change

By: Frances X. Frei and Anne Morriss
When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so... View Details
Keywords: Organizational Culture; Organizational Change and Adaptation; Problems and Challenges; Emotions; Communication Strategy
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Frei, Frances X., and Anne Morriss. "Storytelling That Drives Bold Change." Harvard Business Review 101, no. 6 (November–December 2023): 62–71.

    "Using Models to Persuade"

    We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs.... View Details

      Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

      This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in Francois Hollande’s campaign in the 2012 French presidential election. While existing experiments randomized... View Details
      • March 2024
      • Case

      Negotiating the Gift of Life (A)

      By: Alex Chan
      Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details
      Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Health Industry
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      Chan, Alex. "Negotiating the Gift of Life (A)." Harvard Business School Case 924-020, March 2024.
      • January 2023
      • Article

      The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance

      By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
      In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
      Keywords: Crowdfunding; Communication Strategy; Entrepreneurial Finance; Behavior
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      Calic, Goran, Rene Arseneault, and Maryam Ghasemaghaei. "The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance." Journal of Business Ethics 182, no. 3 (January 2023): 875–896.
      • June 2018
      • Article

      Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

      By: Vincent Pons
      This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized... View Details
      Keywords: Voting; Political Elections; Interpersonal Communication; France
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      Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." American Economic Review 108, no. 6 (June 2018): 1322–1363. (Also Harvard Business School Working Paper, No. 16-079, January 2016.)
      • January 2015 (Revised April 2025)
      • Technical Note

      FIELD Global Capstone: Orchestrating a Compelling Presentation

      By: Jill Avery
      This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful—a presentation with presence.... View Details
      Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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      Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
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