Publications

01 Sep 2021
Op-Ed

How Women Can Learn from Even Biased Feedback

personalities and attitudes. Contrarily, they focus more on the behaviors and accomplishments of men. To address gender bias in feedback processes, many organizations have been making changes to their internal systems such as eliminating... View Details

Keywords: by Francesca Gino

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software

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12 Nov 2001
Research & Ideas

Can Religion and Business Learn From Each Other?

and many responsibilities that aren't from the same person I am at home and in my church on Sunday, and I don't know how to navigate that transition.'" Business is made up of many relationships and actions that represent every human... View Details

Keywords: by Martha Lagace

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

CEOs are communicators. Studies show that CEOs spend 85 percent of their time in communication-related activities, including speeches, meetings, and phone calls with people both inside and outside the firm. Now, new research using machine View Details

Keywords: by Michael Blanding

26 Apr 2020
Other Presentation

Towards Modeling the Variability of Human Attention

By: Kuno Kim, Megumi Sano, Julian De Freitas, Daniel Yamins and Nick Haber

Children exhibit extraordinary exploratory behaviors hypothesized to contribute to the building of models of their world. Harnessing this capacity in artificial systems promises not only more flexible technology but also cognitive models of the developmental processes... View Details

Keywords: Exploratory Learning Behaviors; Modeling; Artificial Intelligence; AI and Machine Learning

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22 Mar 2021
Research & Ideas

How to Learn from the Big Mistake You Almost Make

What if businesses could learn from their worst mistakes without actually making them? How might the same progress and innovation occur, without firms incurring the costs associated with such errors? The results of a recent study about... View Details

Keywords: by Kristen Senz; Health

2011
Book

What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

By: Robert Steven Kaplan

Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your... View Details

Keywords: Leadership Development; Organizational Development; Reaching Your Potential; Career Planning; Management Styles; Interpersonal Communication; Leadership; Performance Effectiveness; Personal Development and Career

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24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Facebook’s current data privacy crisis, could learn a lot from Johnson. Let’s examine how Johnson and Zuckerberg measured up against what I have identified as 7 Lessons for Leading in Crisis. #1: Face reality, starting with yourself.... View Details

Keywords: by Bill George; Technology; Food & Beverage

01 Feb 2021
Working Paper Summaries

Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement

Keywords: by Laura R. Huber, Jacqueline N. Lane, and Karim R. Lakhani; Education

January–February 2025
Article

Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley

For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details

Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage

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January 2023 (Revised May 2023)
Case

Steve Jobs: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details

Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States

Article

What We Can Learn from Five Naturalistic Field Experiments that Failed to Shift Commuter Behaviour

By: Ariella S. Kristal and A.V. Whillans

Across five field experiments with employees of a large organization (n = 68,915), we examined whether standard behavioural interventions (“nudges”) successfully reduced single-occupancy vehicle commutes. In Studies 1 and 2, we sent letters and emails with nudges... View Details

Keywords: Commuting; Field Experiments; Nudges; Behavior; Change

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September 2002 (Revised October 2002)
Case

Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)

By: Dorothy A. Leonard and David Kiron

Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details

Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital

April 2021 (Revised February 2023)
Case

Mahatma Gandhi: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details

Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

October 2023 (Revised June 2024)
Case

ReUp Education: Can AI Help Learners Return to College?

By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta

Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details

Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States

February 2023 (Revised November 2024)
Case

Ronald Reagan: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood... View Details

Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States

October 2022
Case

Margaret Thatcher: Changing the World

By: Robert L. Simons and Shirley Sun

This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and... View Details

Keywords: Politics; Leadership Style; Personal Characteristics; Business ＆ Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe