Publications

Apr 19 2017
Testimonial

Leadership Growth is Personal

2006
Chapter

The Corporation's Evolving Personality

By: Lynn S. Paine

Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation

October 1994 (Revised March 1995)
Case

Monitor Company: Personal Leadership on Diversity

Several members of a consulting firm work to develop ways to build and nurture a more diverse work environment while reflecting on personal experiences that help them to become leaders in issues of diversity. View Details

Keywords: Leadership; Organizational Culture; Diversity Characteristics; Consulting Industry

2019
Presentation

The Person You Mean To Be

08 Aug 2013
News

Cause Marketing Gets Personal

Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and advocacy. "I've parlayed my misfortunes... View Details

Keywords: Jill Radsken; Personal Services; Personal Services; Personal Services

February 2016 (Revised December 2016)
Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani

IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details

Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

22 Jan 2020
News

What Are The Best Personal Loans?

April 1999 (Revised September 2001)
Case

Penelope's Personal Pocket Phones

By: Paul A. Gompers

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details

Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry

1985
Article

The Personality of Creativity

By: T. M. Amabile

Keywords: Creativity

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2008
Book

Finding Your True North: A Personal Guide

By: Bill George, Andrew McLean and Nick Craig

Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the... View Details

Keywords: Values and Beliefs; Leadership; Personal Development and Career; Motivation and Incentives; Personal Characteristics

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August 2013
Case

Tyra Banks: Personal Branding

By: Rohit Deshpandé

Keywords: Branding; Brand Management; Marketing; Brands and Branding

November 2009 (Revised September 2010)
Case

Personal Rapid Transport at Vectus, Ltd.

By: Benjamin Edelman

Personal Rapid Transport (PRT) vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small... View Details

Keywords: Entrepreneurship; Network Effects; Competitive Strategy; Corporate Strategy; Transportation Networks; Transportation Industry