Filter Results:
(235)
Show Results For
- All HBS Web
(918)
- People (8)
- News (235)
- Research (373)
- Multimedia (3)
- Faculty Publications (98)
Show Results For
- All HBS Web
(918)
- People (8)
- News (235)
- Research (373)
- Multimedia (3)
- Faculty Publications (98)
Sort by
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 01 Dec 2003
- News
Marriage, Inc.
happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
- 01 Jun 2004
- News
Luxe Redux
consumption being wrapped up in our personal lives and experiences with others,” observes Professor Koehn. “Great brands are all about psychology, not only mass advertising or a neat logo.” A Viking range,... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
seniors' money by offering a caregiver-managed debit card account with personalized spending controls and extra protection from fraud and scams. Johnston likens the growing opportunities in aging to the old high school science lesson of... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both a View Details
Keywords: Julia Hanna
- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It... View Details
Keywords: Sasha Issenberg
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Personal Services; Personal Services
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career.... View Details
- 01 Apr 2001
- News
Beyond Accommodation
Industries for the Blind (NIB) in Alexandria, Virginia, a post he assumed in 1998, Gibbons is the first blind person ever to lead the 63-year-old agency. Previously, he had worked at AT&T, first in operations management and later in... View Details
- 01 Jun 2015
- News
Fever Pitch
great generation of small business owners. Most Innovative Selected by alumni and students BollyX Fitness (Northeastern US Region) Minal Mehta (MBA 2011) The world’s leading and fastest-growing Bollywood fitness company. Greatest Impact Selected by alumni and students... View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
Builder Personality Shapes Your Business, Your Team, and Your Ability to Win by Chris Kuenne (MBA 1989) and John Danner (HBR Press) Many factors shape the success or failure of a new business, but the most important factor is the View Details
- 01 Dec 2017
- News
Yoga Inc.
vacuum, sweep, or dust. Five women and one man array their mats around a rose quartz sphere. “Dedicate your practice to a prayer in your life,” he tells them. “Ideally, one of personal transformation.” It’s a traditional approach that... View Details
Keywords: Deborah Halber