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- All HBS Web (117)
- Faculty Publications (38)
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- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
passenger operations on the Atlantic and Gulf coasts." He believed that his strong trucking company, combined with newly redesigned cargo ships, would become a formidable force in the transportation... View Details
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- 16 Oct 2023
- HBS Case
Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta
Delta will decide two years from now, ‘That was an initiative and now we’re done.’ They understand that it will take substantial investment in time and resources.” Atlanta is more than 50 percent Black Delta started as a Louisiana crop-duster service that became a... View Details
- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
year—and it’s still unclear when many ships will set sail again. "There was a lot at stake, with $20 billion in annual revenues and hundreds of thousands of passengers transported every year." Compounding... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Grushka-Cockayne says. “It’s still a numbers game. It’s a challenging thing to convey, so practicing with good visualizations and conveying the visualizations is something we think is key.” In practice at Heathrow Grushka-Cockayne has another paper out, Forecasting... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
(@trillballins) pic.twitter.com/ckPcOmt0nO — CNN (@CNN) April 21, 2016 Failing to understand how quickly things can go wrong One viral video on Facebook can do serious damage to a company’s reputation, as United Airlines undoubtedly learned when a Facebook video... View Details
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
working paper, "Modeling Passenger Travel and Delays in the National Air Transportation System," Fearing and coauthors Cynthia Barnhart and Vikrant Vaze of MIT apply statistical techniques to... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
United Airlines’ April 2017 effort to remove passenger David Dao from his assigned seat. Five passenger videos show what happened in painful detail: When Dao wouldn’t leave, United personnel summoned airport... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
2,000 users, homing in on passenger usage data between January and November in 2018. After a rider had been active for three weeks, the authors tracked how—and, more important, when—customers used the service. The researchers then ranked... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
almost half of its stock was acquired by the SairGroup, a unit of Swissair; as of last April, their stake in the airline climbed to 85 percent. The move to the private sector has Sabena flying high. Its number of passengers has doubled... View Details
- 27 May 2014
- First Look
First Look: May 27
mostly involving ground facilities and processes. This note provides an overview of the history and current state of air transportation in the U.S., covering industry costs; types of airlines, including View Details
Keywords: Sean Silverthorne
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
When news broke March 24 that a young co-pilot for Lufthansa's low cost-airline Germanwings had intentionally crashed a passenger jet into the French Alps, killing himself and 149 others, people struggled for answers. What would make... View Details
- 30 Jul 2013
- First Look
First Look: July 30
Group Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched... View Details
Keywords: Anna Secino
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
the Southwest system; do you want to join me in a drink?”) His organization was often associated with fun and “luv.” The formula worked. Currently, Southwest Airlines carries more passengers in the US than any other airline. Airlines... View Details
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
Meanwhile, the United States has become increasingly less open as both of its political parties espouse protectionist policies. A few examples: New passenger cars for the Massachusetts Bay Transportation... View Details