Online Word Of Mouth - Publications - Faculty & Research

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry

Citation

Educators

Purchase

17 Jan 2012
Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Citation

Find at Harvard

19 Apr 2011
First Look

First Look: April 19

PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details

Keywords: Sean Silverthorne

21 Feb 2017
First Look

First Look at New Research: February 21

to pose a problem for the economy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance... View Details

Keywords: Carmen Nobel

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

Summing Up How will sustainability be achieved? To sum up responses to this month's column, the question is not whether global sustainability will be achieved but how. One school of thought could perhaps be characterized as enlightened... View Details

Keywords: by Jim Heskett

29 May 2012
First Look

First Look: May 29

PublicationsOvercoming Resistance to Organizational Change: Strong Ties and Affective Cooptation Authors:Julie Battilana and Tiziana Casciaro Publication:Management Science (forthcoming) Abstract We propose a relational theory of how... View Details

Keywords: Sean Silverthorne

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

a better job of making apartments appealing than the online classified site, but first they had to siphon away its customers. To do that, Chesky and Gebbia created software to hack Craigslist to extract the... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period,... View Details

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

Explain the theoretical model you describe in your paper and how it can help retailers decide whether a voucher service like Groupon makes sense for them. A: We present a model of online discount vouchers... View Details

Keywords: by Carmen Nobel; Advertising; Technology

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

an unlimited number of people at the same time. The metaverse term, a combination of the words “meta” and “universe,” originated from Neal Stephenson’s influential 1992... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

like any other. By contrast, each NFT is unique, just like in a litter of puppies. This makes them non-fungible—you generally wouldn’t trade your puppy for another one! (The word token in context basically... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

26 Apr 2023
In Practice

Is AI Coming for Your Job?

The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of... View Details

Keywords: by Kristen Senz; Technology

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

that over time, rituals themselves become meaningful to us—a sense of ‘this is how we do things around here.’ And that meaning is then linked to find more meaning in the work that we do.” [iStockphoto/Diego Cerro Jimenez] Related reading... View Details

Keywords: by Kristen Senz

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

want these things as well. And by explaining it and sharing it is how we actually get it done. One of the concepts of emotional self-management is the word that we just used,... View Details

Keywords: by HBS Staff

10 Mar 2009
First Look

First Look: March 10, 2009

remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words View Details

Keywords: Martha Lagace

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

19 Jan 2015
Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

compare to one another. "We can only say [that] Wikipedia is more left," says Zhu. "We can't say which is reflecting true reality." What's more, much of Wikipedia's bias seems to be due to the longer article length View Details

Keywords: by Michael Blanding; Publishing

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Publications