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- All HBS Web
(818)
- People (1)
- News (130)
- Research (373)
- Events (6)
- Multimedia (3)
- Faculty Publications (77)
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- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The... View Details
Keywords: Carmen Nobel
- 2023
- Working Paper
The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks
By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim
The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details
Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry
Troncoso, Isamar, Minkyung Kim, Ishita Chakraborty, and SooHyun Kim. "The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks." Working Paper, 2023.
- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
- March 2009 (Revised September 2013)
- Case
Yelp
By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com burst onto the nascent online retail scene in 1995, the future... View Details
- September 2010
- Case
Angie's List
Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Assistant, which helps new sellers prepare professional-looking online listings, and its Turbo Lister service, which tracks and manages thousands of bulk listings on home computers. The company has also established and maintained... View Details
Keywords: by Marco Iansiti & Roy Levien
- April 2012 (Revised February 2017)
- Case
Dovernet
By: Robert Simons and Natalie Kindred
This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Information Technology Industry; Vancouver
Simons, Robert, and Natalie Kindred. "Dovernet." Harvard Business School Case 112-061, April 2012. (Revised February 2017.)
- 2017
- Working Paper
Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only... View Details
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity." Harvard Business School Working Paper, No. 18-022, September 2017. (Revised October 2017.)
- October 1998
- Case
Excite, Inc.--1998
By: Stephen P. Bradley and Kelley Porter
Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details
Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry
Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
- 14 Dec 2015
- Research & Ideas
Airbnb Hosts Discriminate Against African-American Guests
many online marketplaces of the so-called sharing economy. “To facilitate trust, many online platforms like Airbnb encourage sellers to provide personal profiles and even to post pictures of themselves” says... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Restaurant Hygiene Inspections and Online Reviews By: Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca Abstract—Restaurant hygiene inspections are often cited as a success story of public... View Details
Keywords: Anna Secino
- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details
Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States
McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
- 09 Oct 2012
- First Look
First Look: October 9
markets, and the theory of market design. Publisher's Link: http://www.amazon.com/Auctions-Market-Mechanisms-Their-Applications/dp/3642309127 Data Scientist: The Sexiest Job of the 21st Century Authors:Thomas H. Davenport and D.J. Patil Publication:Harvard Business... View Details
Keywords: Sean Silverthorne
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- April 2020
- Article
Collective Emotions
By: Amit Goldenberg, David Garcia, Eran Halperin and James J. Gross
When analyzing situations in which multiple people are experiencing emotions together—whether the emotions are positive or negative and whether the situations are online or offline—we are intuitively drawn to the emotions of each individual in the situation. However,... View Details
Goldenberg, Amit, David Garcia, Eran Halperin, and James J. Gross. "Collective Emotions." Current Directions in Psychological Science 29, no. 2 (April 2020): 154–160.
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
The "sharing economy" is a burgeoning business model in which people offer their personal belongings and personal services to others, usually through online marketplaces that facilitate the transactions. It seems absolutely egalitarian at... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
forthcoming Annual Review of Economics History, Micro Data and Endogenous Growth By: Akcigit, Ufuk, and Tom Nicholas Abstract—Economic growth is concerned with long-run changes, and as a result historical data should be especially... View Details
Keywords: Dina Gerdeman