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    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 28 Dec 2016
    • News

    Retail price reality check

    • November 2013 (Revised November 2014)
    • Case

    Freemium Pricing at Dropbox

    By: Thales Teixeira and Elizabeth Anne Watkins
    Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
    Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
    Related
    • April 2021
    • Article

    A Model of Multi-Pass Search: Price Search Across Stores and Time

    By: Navid Mojir and K. Sudhir
    In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details
    Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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    • Other Article

    Online Discounting: Who is Leading the Race to the Bottom?

    By: Ayelet Israeli, Eric Anderson and Anne Coughlan
    A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details
    Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Technology Industry; Advertising Industry; United States
    Related
    • 2021
    • Working Paper

    The Value of Descriptive Analytics: Evidence from Online Retailers

    By: Ron Berman and Ayelet Israeli
    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
    Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
    Related
    • November–December 2022
    • Article

    The Value of Descriptive Analytics: Evidence from Online Retailers

    By: Ron Berman and Ayelet Israeli
    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
    Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
    Related
    • 11 Dec 2006
    • Research & Ideas

    Fixing Price Tag Confusion

    rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an View Details
    Keywords: by Sean Silverthorne; Retail
    • Web

    Business Economics Online Course | HBS Online

    pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details
    • 13 May 2016
    • News

    A billion prices can't be wrong

    • 01 Mar 2016
    • News

    Faculty Q&A: Price Check

    • Awards

    INFORMS Revenue Management and Pricing Section Practice Award

    By: Kris Johnson Ferreira
    Winner of the 2014 Institute for Operations Research and the Management Sciences (INFORMS) Revenue Management and Pricing Section Practice Award with Murali Narayanaswamy, Philip Roizin, Jonathan Waggoner, Bin Hong Alex Lee, and David Simchi-Levi for "Analytics for an... View Details
    • Web

    Online Business Strategy Course | HBS Online

    enduring financial success "The course has given me the confidence to know that my suggestions have a solid business basis." Jennifer Moret Financial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
    • Web

    Online Learning Track Programs | HBS Online

    Participants can complete the work on their own time while meeting weekly course deadlines. Pricing Structure First-time HBS Online learners will pay full price for their first... View Details
    • December 2023
    • Article

    What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data

    By: Alberto Cavallo and Oleksiy Kryvtsov
    We use a detailed micro dataset on product availability and stockouts to construct a direct high-frequency measure of consumer product shortages during the 2020-2022 pandemic. We document a widespread multi-fold rise in stockouts in nearly all sectors early in the... View Details
    Keywords: Prices; Stockouts; Inventories; Supply Disruptions; COVID-19 Pandemic; Supply Chain; Product; Demand and Consumers
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    • 17 Aug 2016
    • Working Paper Summaries

    The Empirical Economics of Online Attention

    Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
    • March–April 2020
    • Article

    Pricing Policies that Protect your Brand

    By: Ayelet Israeli and Eugene F. Zelek Jr.
    When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
    Keywords: Price; Policy; Brands and Branding; E-commerce
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    • 09 Feb 2012
    • Sharpening Your Skills

    Sharpening Your Skills: Online Marketing

    Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs... View Details
    Keywords: Re: Multiple Faculty; Technology
    • April 2009 (Revised December 2015)
    • Case

    Dot.com: Online Pet Retailing

    By: Tom Nicholas and David Chen
    From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details
    Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry
    Related
    • Research Summary

    Overview

    Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
    Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis