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Show Results For
- All HBS Web
(498)
- News (81)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (141)
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- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
ship. Many of those changes centered on driving readers to an online presence that would go on to win a National Magazine Award in 2013; today, TheAtlantic.com and associated Atlantic Media sites (such as Quartz, its award-winning... View Details
- 01 Oct 2000
- News
Faculty Retirements
Publishing, Inc. (SSEP), an organization he cofounded in 1994 that publishes scientific research online (www.ssrn.com). Jensen was named "Scholar of the Year" in 1990 by the Eastern Finance Association and was also cited as one of that... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 01 Jun 2015
- News
Screen Grab
(Tambor) coming out to his family as transgender, was only available via streaming to members of Amazon Prime’s Instant Video service. The show also took home the award for Best TV Series, Musical or Comedy, marking the first time an View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the doctor and cofounder of Nomad Health, an View Details
Keywords: April White
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
name, and cast your vote to the right to predict the winner. asia-pacific HBS Club of Shanghai Sophia Shing, MBA 1997 Founder Little Teacher mobile language learning canada HBS Club of Toronto Jennifer Lee Koss, MBA 2008 Co-founder and CEO PIXIE curated View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
speaking with a worker at the BulkWhiz warehouse. Amira Rashad (MBA 1998) Amira Rashad (MBA 1998) Rashad: I am Amira Rashad. I am founder and CEO of BulkWhiz, an online bulk grocery platform based out of Dubai in the UAE and covering the... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
create informed, online test prep through Khan Academy. Free, accessible coaching, Khan reasons, will help “level the playing field”—giving every student, everywhere access to elite-level SAT coaching. J.R. Simplot’s White Russet is... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
contributions of women at HBS, with a series of online biographies of 50 influential African American alumnae. Continuing an annual tradition, HBSAAA and AASU will recognize two distinguished alumni/ae for professional achievement and... View Details
Keywords: Margie Kelley