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  • August 2004 (Revised August 2005)
  • Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details
Keywords: Internet and the Web; Auctions; Network Effects
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  • Web

Financial Accounting Online Course | HBS Online

sets and understand them has helped me make major decisions on future state reporting. Kali Pfaff What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course... View Details
  • 23 Oct 2019
  • News

An Experiment in Online Education Reaches 50,000 Learners in Five Years

speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change later, Harvard Business School... View Details
Keywords: HBS Online; Educational Innovation
  • May–June 2023
  • Article

Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
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Online Leadership Principles Course | HBS Online

What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing... View Details
  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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  • Web

Business Finance Course Online | HBS Online

Finance offered the perfect opportunity to refresh my core finance skills and interact with a global group of colleagues in an online format that was ideal for my schedule. Praveen Jayakumar Medical Director & Co-CMO at Culinary Health... View Details
  • April 1998
  • Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport
E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
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Online AI Course | HBS Online

business. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Understand the... View Details
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
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Online Business Analytics Course | HBS Online

Students and Recent Graduates Those Considering Graduate School Mid-Career Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took... View Details
  • Web

Online Management Course | HBS Online

Diversity Pipeline Programs for Boston Public Schools. Raymond Porch Manager of Diversity Pipeline Programs, Boston Public Schools What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online... View Details
  • Web

Disruptive Innovation Online Course | HBS Online

with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of entrepreneurship and innovation and strategy Earn by: completing any three courses within this subject... View Details
  • 2021
  • Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
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Business Economics Online Course | HBS Online

Planning Engineer at Rio Tinto What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Signify your deep expertise in... View Details
  • Web

Online Learning Model | HBS Online

Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Our flexible certificate and... View Details
  • Web

Online Leadership and Management Courses | HBS Online

from the course in different aspects of my job. Overall, I feel more confident in situations that might have once felt intimidating. Sara Simon Pioger Business Owner, TILT Langues Negotiation Mastery What sets HBS Online apart? Our... View Details
  • Web

Strategy Execution Online Course | HBS Online

Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership and... View Details
  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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Entrepreneurship Course Online | HBS Online

could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from... View Details