Publications

November 2000 (Revised December 2000)
Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown

Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details

Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry

Web

Financial Accounting Online Course | HBS Online

Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of finance and accounting Earn by: completing any three courses within this subject area to earn a Certificate of Specialization... View Details

Web

Online Leadership Principles Course | HBS Online

colleagues are experiencing me, and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online... View Details

Web

Online Management Course | HBS Online

your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing any three courses within this subject area to... View Details

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

Educators

August 2004 (Revised August 2005)
Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details

Keywords: Internet and the Web; Auctions; Network Effects

Educators

April 1998
Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport

E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details

Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry

Web

Online Learning Model | HBS Online

Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Our flexible certificate and... View Details

May 2021
Article

Ideology and Composition Among an Online Crowd: Evidence From Wikipedians

By: Shane Greenstein, Grace Gu and Feng Zhu

Online communities bring together participants from diverse backgrounds and often face challenges in aggregating their opinions. We infer lessons from the experience of individual contributors to Wikipedia articles about U.S. politics. We identify two factors that... View Details

Keywords: User Segregation; Online Community; Contested Knowledge; Collective Intelligence; Ideology; Bias; Wikipedia; Knowledge Sharing; Perspective; Government and Politics

Web

Entrepreneurship Course Online | HBS Online

You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of entrepreneurship and innovation Earn by: completing... View Details

Web

Online Business Analytics Course | HBS Online

problems. Meet Arjun, an HBS Online participant who took Business Analytics to better understand content creation research in his industry Arjun Bhandegaonkar Film studio executive Strengthen your analytical skills before pursuing an MBA... View Details

Web

Disruptive Innovation Online Course | HBS Online

Daniella Patrick Innovation Lab Product Manager at Accenture What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details

December 2019
Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry

Web

Business Economics Online Course | HBS Online

was fine-tuned in the program, and my understanding of the business is now much stronger. Pankaj Prashant Medium Term Planning Engineer at Rio Tinto What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details

2021
Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry

SSRN

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March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

Web

Strategy Execution Online Course | HBS Online

applicable to my work, and they’ve made me a more productive member of our strategic team. Laura Wingate Strategy Execution Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy