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- All HBS Web (234)
- Faculty Publications (19)
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- All HBS Web (234)
- Faculty Publications (19)
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- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
Wharton School as well as Columbia Business School’s Oded Netzer and Nachum Sicherman to develop the model that identifies routine users and their value. Not all rides are routines To track how targeting routines may work, the authors... View Details
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
Credit: Nicolas McComber Uber’s roller coaster ride from ride-sharing pioneer to shunned bad boy should be a lesson to other disruptive startups: Fighting hard is good, while fighting unfairly loses you respect, customers, and perhaps... View Details
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
perspective. There are numerous media accounts of the corporate monolith riding its suppliers into the ground. But what about those who manage to survive, and thrive, while dealing with the classic hardball negotiator? In "Sarah... View Details
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
it evokes emotional memories that touch on all of our drives. Memories of a hot day when all you wanted to acquire was an ice-cold Coke; memories of your first date when you shared a Coke; memories of World War II when Coca-Cola became a... View Details
Keywords: by Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
Business School Case 716-405 The On-Demand Economy This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several... View Details
Keywords: Carmen Nobel
- 16 Jun 2015
- First Look
First Look: June 16, 2015
all. The case focuses on the launch of three mobility experiments (car sharing, parking, and on-demand ride sharing) and asks students to determine how Fields should balance these types of experiments with... View Details
Keywords: Sean Silverthorne
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
you explain the long gestation? What have been the main obstacles to date? A: PRT designers in Morgantown started with the right concepts—small vehicles and on-demand service. But the designers worried about the occasional rush, so they... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
Business School. “They need to cut expenses to the bone to ride out this crisis.” Stanton worked with HBS colleagues Michael Luca and Zoe Cullen; Harvard University economics professor Ed Glaeser; and Alex Bartik of the University of... View Details
- 10 May 2004
- Research & Ideas
Rethink the Value of Joint Ventures
For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even years—of View Details
Keywords: by Cynthia Churchwell
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
horizon and a significant common ownership of companies within the same industry or supply chain. Two types of investors satisfy both criteria. First, large, mostly passive asset managers such as BlackRock, State Street, and Vanguard. These investors hold significant... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details
Keywords: Carmen Nobel
- 04 Apr 2017
- First Look
First Look at New Research, April 4
to a disproportionate rise in innovations where information on future prospects is revealed quickly and cheaply and has reduced the relative share of innovation in complex technologies where initial experiments cost more and reveal less.... View Details
Keywords: Sean Silverthorne
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
have been experimenting with integrated project delivery—a collaborative process that involves unprecedented teamwork and shared decision making throughout a design and building project. A number of companies are developing... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
Content Commercialization: Evidence from Blogs, published last year in Management Science, Zhu and coauthor Sun, of Boston University, bring an empirical approach to a question that has had many anecdotal responses but no firm results: How does the monetary promise of... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the life aspirations members of the... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike... View Details