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- Faculty Publications (40)
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- January 2025
- Case
Olive Young: Formulating Beauty Innovation
By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
changed the so called cycle, and new games and new rules have overtaken this model? Not sure we can describe this (as a) new wheel of retailing; rather the new wheels of ecosystems.” Edwin Lambregts added, “In Europe the retail industry... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic;... View Details
Keywords: Sean Silverthorne
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
private employer in the United States, with 1.5 million workers (2.2 million worldwide). But that size and dominance doesn’t make Walmart immune to pressures faced by any other retail operation. In the second-year Harvard Business School... View Details
- Web
Strategy - Faculty & Research
Innovation By: Rebecca Karp and Shu Lin January 2025 | Case | Faculty Research Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's View Details
- 01 Jun 2023
- News
Pet Project
Spies says. The team has spent years optimizing the business for best-in-class DTC subscription metrics. The company enjoys retention rates of 95 percent or more, where competitors sit at the 50 to 60 percent mark. But in order to grow and scale, they think View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Management Science Best Paper Award in Operations Management for "Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits" with David R. Bell and Santiago Gallino. Antonio Moreno : Finalist for the 2021 Manufacturing &... View Details
- 04 Sep 2019
- News
Clicks and Mortar
would add that each retailer needs to know who they are, what value they want to provide, and then understand the customer’s purchase journey for obtaining that value. That gives you all of the markers you need to design an View Details
- 06 Dec 2017
- News
Puzzle Master
Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of View Details
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
fore sighting tool and in the company’s omnichannel strategy. Everyone at the company has been extremely welcoming and I already feel integrated into the team dynamics. Zalando is very proud of its open-communication office structure,... View Details
Keywords: Consumer Products / Retail