Omnichannel Retail - Publications - Faculty & Research

January 2025
Case

Olive Young: Formulating Beauty Innovation

Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details

Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Retail Industry; South Korea; East Asia; United States

Citation

Educators

Purchase

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

changed the so called cycle, and new games and new rules have overtaken this model? Not sure we can describe this (as a) new wheel of retailing; rather the new wheels of ecosystems.” Edwin Lambregts added, “In Europe the retail industry... View Details

Keywords: by James Heskett; Retail

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details

Keywords: by Jen McFarland Flint; Retail

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel... View Details

Keywords: Re: Rajiv Lal; Retail

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic;... View Details

Keywords: Sean Silverthorne

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

private employer in the United States, with 1.5 million workers (2.2 million worldwide). But that size and dominance doesn’t make Walmart immune to pressures faced by any other retail operation. In the second-year Harvard Business School... View Details

Keywords: by Julia Hanna; Retail

01 Jun 2023
News

Pet Project

Spies says. The team has spent years optimizing the business for best-in-class DTC subscription metrics. The company enjoys retention rates of 95 percent or more, where competitors sit at the 50 to 60 percent mark. But in order to grow and scale, they think View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Science Best Paper Award in Operations Management for "Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits" with David R. Bell and Santiago Gallino. Antonio Moreno : Finalist for the 2021 Manufacturing & Service... View Details

04 Sep 2019
News

Clicks and Mortar

would add that each retailer needs to know who they are, what value they want to provide, and then understand the customer’s purchase journey for obtaining that value. That gives you all of the markers you need to design an View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers

06 Dec 2017
News

Puzzle Master

Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal... View Details

25 Feb 2020
News

Alumni and Faculty Books for March 2020

in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of View Details

11 Jun 2018
Blog Post

Reimagining Fashion For The Good Of All

fore sighting tool and in the company’s omnichannel strategy. Everyone at the company has been extremely welcoming and I already feel integrated into the team dynamics. Zalando is very proud of its open-communication office structure,... View Details

Keywords: Consumer Products / Retail

Publications