Offline Sales - Publications - Faculty & Research

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

04 Dec 2007
First Look

First Look: December 4, 2007

but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details

Keywords: Martha Lagace

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

that actual data on how markets are evolving tell a much different story than what Anderson predicted. As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

03 May 2011
First Look

First Look: May 3

small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811015-PDF-ENG... View Details

Keywords: Sean Silverthorne

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Avoiding Startup Failure Entrepreneurial Management Lindsay Hyde Spring 2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing Lou Shipley Spring 2025 Q3 1.5 Behavioral Economics for... View Details

Publications