Novelty - Publications - Faculty & Research

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

suggests) has focused more on value capture and competition within existing business models, and yet the most valuable companies in the US today simply did not exist 30 years ago. The technology they exploit creates enormous value for customers through the View Details

Keywords: by Danielle Kost

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

novelty into a broad range of video entertainment and information content. TikTok today has the same quirky feel that YouTube once had. It is small revenue-wise, compared to YouTube. Although it does not report financials, plausible... View Details

Keywords: by John Deighton and Leora Kornfeld

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

managers who act as gatekeepers spot breakthrough ideas that are brushed aside by experts? First, realize feasibility and novelty are two distinct parts of an idea—one doesn’t necessarily mean the other isn’t worthy of consideration, Lane... View Details

Keywords: by Rachel Layne; Aerospace

December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

kind of social contract, a promise of a certain mix of quality (D1), service (D2), novelty (D3), and reliability (D4) that adds up to a value that justifies the price. Of course, shareholders have always been seen as caring only about the... View Details

Keywords: by Paul Lawrence & Nitin Nohria

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

rewards for their efforts, workers may have low incentives to boost the quantity or novelty of what they create. And if the platforms choose to maximize their own profits by opting for a fixed-price reward system, cutting workers out,... View Details

Keywords: by Pamela Reynolds

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

and understand the input needed and the internal workflow used by businesses in order to trust AI’s judgments and validate results. Organizational shift: Towards a more open and experimental culture. ML/AI engineers are still a novelty in... View Details

Keywords: by Rocio Wu

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

scientific research. Patents that cited other science-based patents had values of 18 percent more. The group also assessed a patent’s novelty by evaluating word combinations, finding that those rooted in science were more unique, adding... View Details

Keywords: by Avery Forman

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

structures. More important, it requires the will to provide concrete support to employees’ material and mental wellbeing. Case 1: Support employee adjustments to remote working For many companies, remote work was a complete novelty prior... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

professors are evaluated in part on the number of papers they publish in peer-reviewed journals. Primarily written for and read by other academics, many of those journals tend to reward novelty over applicability. In academia, “basic”... View Details

Keywords: by Carmen Nobel; Education

26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

21 Apr 2014
Research & Ideas

Bio-Piracy: When Western Firms Usurp Eastern Medicine

In May 1995, two scientists at the University of Mississippi were granted an American patent for the use of turmeric to treat flesh wounds. Soon thereafter, an Indian research organization won a lawsuit challenging the novelty of the... View Details

Keywords: by Carmen Nobel; Legal Services; Biotechnology

03 Feb 2020
What Do You Think?

Can an Organization Have Too Much 'Rebel Talent'?

She backs it up with extensive research, much of it her own. Gino, the Tandon Family Professor of Business Administration at Harvard Business School, builds her book around the “five core elements of rebel talent.” They are: Novelty... View Details

Keywords: by James Heskett

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53705 Developing Novel Drugs By: Krieger, Joshua, Danielle Li, and Dimitris Papanikolaou Abstract—We analyze firms' decisions to invest in incremental and radical innovation, focusing specifically on pharmaceutical... View Details

Keywords: Sean Silverthorne

18 Dec 2012
First Look

First Look: December 18

consistent with the slowdown associated with "social loafing"; (3) a patient's stay is up to 10.2% shorter when there is a high incoming load of predictable patients, consistent with workload smoothing. Download the paper:... View Details

Keywords: Carmen Nobel

06 Feb 2014
Research & Ideas

The Art of American Advertising

posters, broadsides, circulars, brochures, souvenir publications, and novelty items along with trade journals and other publications. It will be on display in the north lobby of Baker Library | Bloomberg Center at Harvard Business School... View Details

Keywords: by Carmen Nobel; Advertising

19 Nov 2014
HBS Case

Marketing Marijuana

users are the opposite; they are looking for variety and willing to pay extra for it. "Many recreational users come in from out-of-state and enjoy the novelty of the shopping experience—and the cost structure goes up if you offer a... View Details

Keywords: by Michael Blanding; Food & Beverage

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

despite rates comparable to or better than those offered in this country. Deighton and Barwise also warn that interacting digitally with marketers may not remain a favorite use of consumers' scarce leisure time, especially after the View Details

Keywords: by Peter K. Jacobs

25 Nov 2014
First Look

First Look: November 25

quality of innovation scaled strongly with firm size, innovation novelty was considerably more invariant to firm size across both breakthrough eras. While there is some evidence of firm-level heterogeneity as a determinant of the scale... View Details