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  • All HBS Web  (2,655)
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    • News  (338)
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  • January 22, 2020
  • Article

Making Honest Conversations the Norm

By: Michael Beer
Much admired companies like Boeing and Wells Fargo sacrifice their competitive advantage. Some make huge ethical blunders. As a result, shareholders suffer huge losses in value while employees, customers, and society lose trust and confidence in the institution. Based... View Details
Keywords: Honesty; Interpersonal Communication; Framework; Organizational Culture; Trust; Performance Effectiveness
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Beer, Michael. "Making Honest Conversations the Norm." ChangeThis (blog) (January 22, 2020).
  • May 1987
  • Background Note

Influence Tactics

Defines and describes the major categories of influence tactics and indicates some of the conditions under which they are effective. View Details
Keywords: Organizations; Power and Influence
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Jick, Todd D. "Influence Tactics." Harvard Business School Background Note 487-087, May 1987.
  • July 2016
  • Article

Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success

By: Goran Calic and Elaine Mosakowski
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability
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Calic, Goran, and Elaine Mosakowski. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success." Journal of Management Studies 53, no. 5 (July 2016): 738–767.
  • 2015
  • Working Paper

Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

By: Andy Wu, Fujie Jin and Lorin Hitt
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Wu, Andy, Fujie Jin, and Lorin Hitt. "Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes." Working Paper, July 2015.
  • 2010
  • Article

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro
Keywords: Organizations; Change; Perspective
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Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
  • 28 Mar 2014
  • Talk

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Michael W. Toffel
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Toffel, Michael W. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Management & Organizations Department Seminar, Leonard N. Stern School of Business, March 28, 2014.
  • 2009
  • Article

Placing the Normative Logics of Accountability in 'Thick' Perspective

By: Alnoor Ebrahim
This article provides a critical reflection on the heavily normative nature of current accountability debates. In particular, it explores three streams of normative discourse on nonprofit accountability: improving board governance, improving performance-based... View Details
Keywords: Fair Value Accounting; Accounting; Governance; Performance Evaluation; Governing Rules, Regulations, and Reforms; Goals and Objectives; Management Practices and Processes; Power and Influence; Social and Collaborative Networks; Organizational Structure; Relationships; Accounting Industry
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Ebrahim, Alnoor. "Placing the Normative Logics of Accountability in 'Thick' Perspective." American Behavioral Scientist 52, no. 6 (2009): 885–904.
  • February 2010
  • Module Note

Strategies of Influence

By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
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Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
  • August 2021 (Revised February 2024)
  • Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
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Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
  • 2009
  • Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart
Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details
Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry
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Azoulay, Pierre, Christopher C. Liu, and Toby E. Stuart. "Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs." Harvard Business School Working Paper, No. 09-136, May 2009.
  • 1 Aug 1985
  • Conference Presentation

Social Influences on Creativity: Interactive Effects of Reward and Choice

By: Teresa M. Amabile
Keywords: Creativity; Social Psychology; Motivation and Incentives; Decision Choices and Conditions
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Amabile, Teresa M. "Social Influences on Creativity: Interactive Effects of Reward and Choice." Paper presented at the Annual Convention of the American Psychological Association, Los Angeles, August 01, 1985.
  • Article

Is the Moral Domain Unique?: A Social Influence Perspective for the Study of Moral Cognition

By: J. Lees and F. Gino
The nature of the cognitive processes that give rise to moral judgment and behavior has been a central question of psychology for decades. In this paper, we suggest that an often ignored yet fruitful stream of research for informing current debates on the nature of... View Details
Keywords: Cognition and Thinking; Moral Sensibility; Behavior; Social Psychology
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Lees, J., and F. Gino. "Is the Moral Domain Unique? A Social Influence Perspective for the Study of Moral Cognition." Social and Personality Psychology Compass 11, no. 8 (August 2017).
  • 2019
  • Article

Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence

By: Nir Halevy, Eliran Halali and Julian Zlatev
Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore social structure and focus on the consequences that come from brokerage—occupying a bridging position between disconnected others in a network. By contrast,... View Details
Keywords: Brokerage; Brokering; Social Interactions; Organizations; Relationships; Power and Influence; Framework
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Halevy, Nir, Eliran Halali, and Julian Zlatev. "Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence." Academy of Management Annals 13, no. 1 (2019): 215–239.
  • Article

Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

By: Sonya Grier and Rohit Deshpandé
Keywords: Society; Customers; Groups and Teams; Identity; Advertising; Status and Position
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Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, no. 2 (May 2001): 216–224.
  • 2024
  • Working Paper

Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India

By: Abhijit Banerjee, Greg Fischer, Dean Karlan, Matt Lowe and Benjamin N. Roth
Social norms have been shown to facilitate anti-competitive behavior in decentralized markets. We demonstrate that these norms can also reduce aggregate profits. First, we present descriptive evidence of competition-suppressing norms in Kolkata vegetable markets.... View Details
Keywords: Collusion; Competition; Market Entry and Exit; Small Business; Microeconomics; Kolkata
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Banerjee, Abhijit, Greg Fischer, Dean Karlan, Matt Lowe, and Benjamin N. Roth. "Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India." Harvard Business School Working Paper, No. 23-006, July 2022. (Revise and Resubmit, AEJ: Applied.)
  • March 2006
  • Background Note

Influencing Customer Behavior in Service Operations

By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
  • March 2015
  • Module Note

Power and Influence in Society

By: Julie Battilana
This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details
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Battilana, Julie. "Power and Influence in Society." Harvard Business School Module Note 415-055, March 2015.
  • 2022
  • Book

Ripe for Revolution: Building Socialism in the Third World

By: Jeremy Friedman
A historical account of ideology in the Global South as the postwar laboratory of socialism, its legacy following the Cold War, and the continuing influence of socialist ideas worldwide.

In the first decades after World War II, many newly independent... View Details
Keywords: Socialism; Economic Systems; Globalization; Government and Politics; Developing Countries and Economies
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Friedman, Jeremy. Ripe for Revolution: Building Socialism in the Third World. Cambridge, MA: Harvard University Press, 2022.
  • January 1983
  • Article

Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis

By: Michael Tushman and E. Romanelli
Keywords: Decision Making
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Tushman, Michael, and E. Romanelli. "Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis." Management Science 29, no. 1 (January 1983): 12–23.
  • 11 Jun 2009
  • Working Paper Summaries

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

Keywords: by Pierre Azoulay, Christopher C. Liu & Toby E. Stuart
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