New Silk Road - Publications - Faculty & Research

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

similarly in U.S. and international samples. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53447 November–December 2017 Harvard Business Review The Board's New Innovation Imperative: Directors Need to Rethink Their... View Details

Keywords: Carmen Nobel

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

Silicon Valley or the Napa wine country) that can lead to competitive advantage. Porter's Institute for Strategy and Competitiveness has just introduced a new database tool to help corporations and policy makers pinpoint these clusters,... View Details

Keywords: by Sean Silverthorne

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

education, health care, and the environment at the organizational level of analysis unless we figure out a way to measure collective performance when multiple actors are involved. But funders tend to want to reward individual organizations. We need View Details

Keywords: by Julia Hanna

13 Jun 2005
Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

Harvard Business School professors are more likely to be found in the pages of the Academy of Management Review than the New England Journal of Medicine, but recently Gary Pisano and Robert Huckman used the latter to discuss their... View Details

Keywords: by Sara Grant; Health

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate. Not every idea is good,... View Details

Keywords: by Sean Silverthorne

09 Nov 2010
Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details

Keywords: by Susan Young

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

The question of whether advertising 'informs' or 'persuades' consumers is the subject of a long and ongoing stream of debate and research.— Alvin Silk Initially there was relatively little use for DTCA but it grew rapidly in the 1990s. In... View Details

Keywords: by Manda Salls

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

business plan and its relation to new venture formation. I tried to explain that a business plan can't be a tightly crafted prediction of the future but rather a depiction of how events might unfold and a View Details

Keywords: by Sean Silverthorne

31 Jan 2023
Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

Despite mandates requiring motorists to carry car insurance, 13 percent of US drivers operate vehicles without any coverage—a problem that exposes uninsured drivers to catastrophic financial risks and leads to higher premiums for insured drivers. Many uninsured drivers... View Details

Keywords: by Ray Kluender; Insurance

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

in a bad economy, since you're spending more money to attract a new demographic that isn't showing up fast enough. Meanwhile, your old demographic is deserting you, putting you between a rock and a hard place. He also tried to deal with... View Details

Keywords: by Jim Aisner; Retail

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of commuters are engaged in at least one... View Details

Keywords: by Jay Fitzgerald

Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

13 Jun 2016
Lessons from the Classroom

That's Classic: Modern-Day Business Lessons from Ancient Rome

What can MBAs learn from the Roman emperors Tiberius and Claudius? All Roads Lead to Rome, a one-off elective course team-taught by HBS professor Frances Frei and Harvard history and classics professor Emma Dench, juxtaposed ancient texts... View Details

Keywords: by Julia Hanna

2018
Book

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

By: Amy C. Edmondson

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation,... View Details

Keywords: Psychological Safety; Knowledge Economy; Teaming; Management; Organizational Culture; Innovation and Management; Learning

Citation

Find at Harvard

Purchase

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

leaking out of the company" (Armstrong 1993). The committee focused on two options: (1) to begin aggressively litigating those who try to leave with new technologies and (2) to invest in people trying to leave Xerox. Owing to... View Details

Keywords: by Paul Gompers & Josh Lerner

November 2022 (Revised April 2023)
Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins

In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details

Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States

Citation

Purchase

August 2019
Case

Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?

By: Willy Shih and Esel Çekin

This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards an east-west one, as well as the... View Details