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Show Results For
- All HBS Web
(6,783)
- People (19)
- News (1,435)
- Research (4,006)
- Events (43)
- Multimedia (38)
- Faculty Publications (2,208)
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- 22 May 2007
- Working Paper Summaries
The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products
Keywords: by Felix Oberholzer-Gee & Joel Waldfogel
- March 1993 (Revised July 1994)
- Case
Gerber Products Company: Investing in the New Poland
By: Debora L. Spar
Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details
Spar, Debora L. "Gerber Products Company: Investing in the New Poland." Harvard Business School Case 793-069, March 1993. (Revised July 1994.)
- August 1, 2015
- Article
New Product Development Flexibility in a Competitive Environment
By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- summer 1992
- Article
Production and Operations Management's New 'Requisite Variety'
By: Robert H. Hayes
Hayes, Robert H. "Production and Operations Management's New 'Requisite Variety'." Production and Operations Management 1, no. 3 (summer 1992): 249–253.
- March–April 2013
- Article
Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty
By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
- April 1997
- Article
New Product Development Structures and Time to Market
By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product Development
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
- June 1998
- Article
Managing Experimentation in the Design of New Products
By: S. Thomke
Thomke, S. "Managing Experimentation in the Design of New Products." Management Science 44, no. 6 (June 1998): 743–762.
- April 1997
- Case
New and Improved: Product Reformulation at General Mills
By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
Schleifer, Arthur, Jr., Craig Boreth, and Phyllis Dininio. "New and Improved: Product Reformulation at General Mills." Harvard Business School Case 897-133, April 1997.
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- August 1988 (Revised January 1989)
- Supplement
Optical Distortion New Product Forecasting Model, Master Diskette
Kosnik, Thomas J. "Optical Distortion New Product Forecasting Model, Master Diskette." Harvard Business School Spreadsheet Supplement 588-547, August 1988. (Revised January 1989.)
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- July 1990
- Teaching Note
Honeywell Residential Division: New Product Development, Teaching Note
Teaching Note for (9-689-035). View Details
Keywords: Real Estate Industry
- March 1996 (Revised April 1996)
- Case
State Street Bank and Trust Company: New Product Development
By: Gary P. Pisano and Maryam Golnaraghi
Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details
Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry
Pisano, Gary P., and Maryam Golnaraghi. "State Street Bank and Trust Company: New Product Development." Harvard Business School Case 696-087, March 1996. (Revised April 1996.)
- October 1983 (Revised May 1986)
- Case
Newtoys, Inc.: New Product Problem (B), Software Case
Porter, Leslie R. "Newtoys, Inc.: New Product Problem (B), Software Case." Harvard Business School Case 184-046, October 1983. (Revised May 1986.)