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  • All HBS Web  (6,516)
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    • News  (1,435)
    • Research  (4,043)
    • Events  (43)
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Show Results For

  • All HBS Web  (6,516)
    • People  (19)
    • News  (1,435)
    • Research  (4,043)
    • Events  (43)
    • Multimedia  (38)
  • Faculty Publications  (2,207)
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  • 01 Dec 2020
  • News

New News

consumption it’s not an accessible product for the vast majority of people who are reading the news online. Many respected news outlets don’t make it easy. Sometimes it’s a... View Details
Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information
  • 22 May 2007
  • Working Paper Summaries

The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel
  • 05 Nov 2018
  • News

Using Experiments to Launch New Products

  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
  • March 1996
  • Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
  • February 2005 (Revised November 2016)
  • Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
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Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
  • March 1993 (Revised July 1994)
  • Case

Gerber Products Company: Investing in the New Poland

By: Debora L. Spar
Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details
Keywords: Foreign Direct Investment; Food and Beverage Industry; Poland
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Spar, Debora L. "Gerber Products Company: Investing in the New Poland." Harvard Business School Case 793-069, March 1993. (Revised July 1994.)
  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
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Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
  • August 1988 (Revised January 1992)
  • Case

Hewlett-Packard (B): Organizing New Product Sales Channels--1987

By: V. Kasturi Rangan
Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
  • summer 1992
  • Article

Production and Operations Management's New 'Requisite Variety'

By: Robert H. Hayes
Keywords: Operations; Management
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Hayes, Robert H. "Production and Operations Management's New 'Requisite Variety'." Production and Operations Management 1, no. 3 (summer 1992): 249–253.
  • August 1988 (Revised January 1992)
  • Case

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold
Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
  • March–April 2013
  • Article

Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
  • April 1997
  • Article

New Product Development Structures and Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product Development
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Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
  • June 1998
  • Article

Managing Experimentation in the Design of New Products

By: S. Thomke
Keywords: Design; Product; Management
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Thomke, S. "Managing Experimentation in the Design of New Products." Management Science 44, no. 6 (June 1998): 743–762.
  • April 1997
  • Case

New and Improved: Product Reformulation at General Mills

By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
Keywords: Product; Food and Beverage Industry
Citation
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Schleifer, Arthur, Jr., Craig Boreth, and Phyllis Dininio. "New and Improved: Product Reformulation at General Mills." Harvard Business School Case 897-133, April 1997.
  • 1990
  • Chapter

Implementing New Production Technologies: Exercises in Corporate Learning

By: D. A. Leonard-Barton
Keywords: Technological Innovation; Innovation and Management; Production; Organizational Change and Adaptation; Business Ventures; Technology Industry; Manufacturing Industry
Citation
Related
Leonard-Barton, D. A. "Implementing New Production Technologies: Exercises in Corporate Learning." In Managing Complexity in High Technology Organizations, edited by M. A. Von Glinow and S. Mohrman, 160–87. New York: Oxford University Press, 1990.
  • January 2022 (Revised August 2022)
  • Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
  • 1994
  • Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti
Citation
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De Maio, Adriano, Roberto Verganti, and Mariano Corso. "A Multi-Project Management Framework for New Product Development." European Journal of Operational Research 78, no. 2 (1994): 178–191.
  • August 1988 (Revised January 1989)
  • Supplement

Optical Distortion New Product Forecasting Model, Master Diskette

Citation
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Kosnik, Thomas J. "Optical Distortion New Product Forecasting Model, Master Diskette." Harvard Business School Spreadsheet Supplement 588-547, August 1988. (Revised January 1989.)
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