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  • All HBS Web  (15,807)
    • People  (54)
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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
  • Article

The New New Product Development Game

By: Hirotaka Takeuchi and Ikujiro Nonaka
Keywords: Product; Research and Development
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Takeuchi, Hirotaka, and Ikujiro Nonaka. "The New New Product Development Game." Harvard Business Review 64, no. 1 (January–February 1986).
  • May 2018
  • Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
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Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
  • November 1988
  • Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
  • Research Summary

Building and Managing Product Centric Organizations

By: Stefan H. Thomke
Building and Managing Product Centric Organizations View Details
  • February 1983 (Revised May 1984)
  • Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
Keywords: Safety; Crisis Management; Product; Auto Industry; United States
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
  • November 2016 (Revised March 2018)
  • Case

Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt
Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details
Keywords: Structured Products; Structured Retail Products; Germany; Auto Callable Note; Financial Product; Financial Product Development; Financial Product Marketing; Financial Product Launch; Financial Product Positioning; Finance; Assets; Asset Pricing; Asset Management; Capital Markets; Financial Institutions; Banks and Banking; Commercial Banking; Financial Instruments; Annuities; Bonds; Stocks; Financial Management; Financial Markets; Financial Strategy; Interest Rates; Investment
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Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
  • November 1990
  • Case

Techsonic Industries, Inc.: Humminbird - New Products

By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
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Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
  • June 2020
  • Supplement

New Product Sales Solution

By: E. Ofek
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Ofek, E. "New Product Sales Solution." Harvard Business School Spreadsheet Supplement 520-716, June 2020.
  • June 2020
  • Supplement

New Product Sales Data

By: E. Ofek
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Ofek, E. "New Product Sales Data." Harvard Business School Spreadsheet Supplement 520-715, June 2020.
  • 1995
  • Book

Cases in Product Management

By: John A. Quelch
Citation
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Quelch, John A. Cases in Product Management. Burr Ridge, IL: Irwin, 1995.
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • January 2011
  • Teaching Note

AIC Netbooks: Optimizing Product Assembly (Brief Case)

By: Steven C. Wheelwright and Sunru Yong
Teaching Note for 4245. View Details
Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Production; Mathematical Methods; Performance Evaluation; Planning; Manufacturing Industry
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Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly (Brief Case)." Harvard Business School Teaching Note 114-246, January 2011.
  • January 2011
  • Supplement

AIC Netbooks: Optimizing Product Assembly, Faculty Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Sunru Yong
Keywords: Production Management; Management; Production
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Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly, Faculty Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-248, January 2011.
  • 12 PM – 1 PM EDT, 10 Sep 2019
  • Webinars: Career

How to Succeed in Tech Product Management

YouTube product management director Tom Leung (MBA 2003) will share some of the key traits and skills that set great product managers apart as well as some of the tradeoffs when thinking about product management versus other common tech jobs for MBAs. View Details
  • March 2013
  • Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
  • 24 Jul 2017
  • Blog Post

Transitioning to Product Management at HBS

transitioning into product management at a growing startup? No – there are countless examples of go-getters who landed in product management... View Details
  • January 2019 (Revised July 2019)
  • Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details
Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Consumer Products Industry; Consumer Products Industry
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Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
  • January 2011
  • Supplement

AIC Netbooks: Optimizing Product Assembly, Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Sunru Yong
Keywords: Production Management; Management; Production
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Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-247, January 2011.
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