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Show Results For
-
All HBS Web
(15,557)
- People (54)
- News (3,492)
- Research (9,329)
- Events (76)
- Multimedia (112)
- Faculty Publications (6,728)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...
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Keywords:
Online Reviews;
Product Ratings;
Social Networks;
Word Of Mouth;
Pricing;
User-generated Content;
Advertising;
Product Marketing;
Price;
Consumer Behavior;
Product Positioning;
Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- Research Summary
Building and Managing Product Centric Organizations
By: Stefan H. Thomke
Building and Managing Product Centric Organizations
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- Article
The New New Product Development Game
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "The New New Product Development Game." Harvard Business Review 64, no. 1 (January–February 1986).
- November 2016 (Revised March 2018)
- Case
Deutsche Bank: Structured Retail Products
By: Boris Vallée and Jérôme Lenhardt
Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how...
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Keywords:
Structured Products;
Structured Retail Products;
Germany;
Auto Callable Note;
Financial Product;
Financial Product Development;
Financial Product Marketing;
Financial Product Launch;
Financial Product Positioning;
Finance;
Assets;
Asset Pricing;
Asset Management;
Capital Markets;
Financial Institutions;
Banks and Banking;
Commercial Banking;
Financial Instruments;
Annuities;
Bonds;
Stocks;
Financial Management;
Financial Markets;
Financial Strategy;
Interest Rates;
Investment
Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
- November 1988
- Case
Honeywell Residential Division: New Product Development
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell...
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Keywords:
Product Development;
Construction;
Outcome or Result;
Situation or Environment;
Business Divisions;
Product Design;
Change Management;
Construction Industry
Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
- February 1983 (Revised May 1984)
- Case
Managing Product Safety: The Ford Pinto
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response...
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
- January 2011
- Teaching Note
AIC Netbooks: Optimizing Product Assembly (Brief Case)
By: Steven C. Wheelwright and Sunru Yong
Teaching Note for 4245.
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- January 2011
- Supplement
AIC Netbooks: Optimizing Product Assembly, Faculty Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and Sunru Yong
- January 2011
- Supplement
AIC Netbooks: Optimizing Product Assembly, Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and Sunru Yong
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line...
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Keywords:
Customer Value and Value Chain;
Marketing Reference Programs;
Product Development;
Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior...
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- 2003
- Case
Capston-White's Document Management and Production Services
By: Vijay Govindarajan, Chris Trimble and Julie Lang
The development of multi-function devices that could copy, print, fax, and scan created a convergence in the markets for these devices. Copiers and printers had previously been purchased and managed in very different manners by large organizations. Facing an uncertain...
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Govindarajan, Vijay, Chris Trimble, and Julie Lang. "Capston-White's Document Management and Production Services." 2003. (Case No. 2-0017.)
- 12 PM – 1 PM EDT, 10 Sep 2019
- Webinars: Career
How to Succeed in Tech Product Management
YouTube product management director Tom Leung (MBA 2003) will share some of the key traits and skills that set great product managers apart as well as some of the tradeoffs when thinking about product management versus other common tech jobs for MBAs.
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- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
transitioning into product management at a growing startup? No – there are countless examples of go-getters who landed in product management...
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- January 2019 (Revised July 2019)
- Case
New Balance: Managing Orders and Working Conditions
By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership...
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Keywords:
Footwear;
Athletic Footwear;
Manufacturing;
CSR;
Sustainability;
Quality Management;
Supply Chains;
Operations;
Management;
Production;
Working Conditions;
Corporate Social Responsibility and Impact;
Labor and Management Relations;
Supply Chain Management;
Supply Chain;
Order Taking and Fulfillment;
Consumer Products Industry;
Consumer Products Industry
Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock...
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Keywords:
Entrepreneurship;
Decision Making;
Product Development;
Consumer Products Industry;
Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
Linda Hill's book for the star performer-turned-new-manager, Becoming a Manager: Mastery of a New Identity appeared a decade ago to much acclaim. Much of the original book is still fresh today. But a new...
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Keywords:
by Linda Hill