New Product Management - Publications - Faculty & Research - Harvard Business School

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November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

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Article

The New New Product Development Game

By: Hirotaka Takeuchi and Ikujiro Nonaka

Keywords: Product; Research and Development

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November 1988
Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright

Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details

Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry

1999
Chapter

Managing Short-Lifecycle Products

By: A. Raman and Marshall Fisher

Keywords: History

Research Summary

Building and Managing Product Centric Organizations

By: Stefan H. Thomke

Building and Managing Product Centric Organizations View Details

2017
Working Paper

Management as a Technology?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details

Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity

November 1990
Case

Techsonic Industries, Inc.: Humminbird - New Products

By: Melvyn A. Menezes

After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details

Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry

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June 2020
Supplement

New Product Sales Solution

June 2020
Supplement

New Product Sales Data

25 Apr 2005
Research & Ideas

New Learning at American Home Products

The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

November 2016 (Revised March 2018)
Case

Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt

Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details

12 PM – 1 PM EDT, 10 Sep 2019
Webinars: Career

How to Succeed in Tech Product Management

YouTube product management director Tom Leung (MBA 2003) will share some of the key traits and skills that set great product managers apart as well as some of the tradeoffs when thinking about product management versus other common tech jobs for MBAs. View Details

March 2013
Case

An Entrepreneur's New Product Development Journey

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry

January 2011
Teaching Note

AIC Netbooks: Optimizing Product Assembly (Brief Case)

By: Steven C. Wheelwright and Sunru Yong

Teaching Note for 4245. View Details

Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Production; Mathematical Methods; Performance Evaluation; Planning; Manufacturing Industry

January 2011
Supplement

AIC Netbooks: Optimizing Product Assembly, Faculty Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Sunru Yong

Keywords: Production Management; Management; Production

January 2011
Supplement

AIC Netbooks: Optimizing Product Assembly, Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Sunru Yong

Keywords: Production Management; Management; Production

February 1983 (Revised May 1984)
Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details

Keywords: Safety; Crisis Management; Product; Auto Industry; United States

January 2019 (Revised July 2019)
Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble

New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details

Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Consumer Products Industry; Consumer Products Industry

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

transitioning into product management at a growing startup? No – there are countless examples of go-getters who landed in product management... View Details

2003
Case

Capston-White's Document Management and Production Services

By: Vijay Govindarajan, Chris Trimble and Julie Lang

The development of multi-function devices that could copy, print, fax, and scan created a convergence in the markets for these devices. Copiers and printers had previously been purchased and managed in very different manners by large organizations. Facing an uncertain... View Details

Keywords: Technological Innovation; Innovation Strategy; Service Delivery; Service Industry

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