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Show Results For
- All HBS Web
(7,562)
- People (19)
- News (1,614)
- Research (4,778)
- Events (52)
- Multimedia (44)
- Faculty Publications (2,726)
- September 2008 (Revised June 2011)
- Case
Examining the Adoption of Drug-Eluting Stents
By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
- June 1997
- Teaching Note
BancZero New Product Development TN
By: Marco Iansiti
Teaching Note for (9-697-044). View Details
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010). View Details
- 27 Oct 2010
- Working Paper Summaries
The Intensive Margin of Technology Adoption
Keywords: by Diego Comin & Martí Mestieri
- 01 Dec 2011
- News
Early Adopters
Omar Restom (HBS ’12, seated) and Douglas Melchior (MBA ’11) didn’t wait for the Harvard Innovation Lab’s official opening in November to relocate their base for developing Vaiad, a start-up self-serve platform that allows websites to sell ad space directly to... View Details
- winter 1999
- Article
The Design and Production of New Retirement Savings Products
By: Dwight B. Crane and Z. Bodie
Crane, Dwight B., and Z. Bodie. "The Design and Production of New Retirement Savings Products." Journal of Portfolio Management 25, no. 2 (winter 1999): 77–82.
- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
- 22 May 2007
- Working Paper Summaries
The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products
Keywords: by Felix Oberholzer-Gee & Joel Waldfogel
- 1998
- Working Paper
The Design and Production of New Retirement Savings Products
By: Zvi Bodie and Dwight B. Crane
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- February 2012
- Article
Americans Do IT Better: US Multinationals and the Productivity Miracle
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
US productivity growth accelerated after 1995 (unlike Europe's), particularly in sectors that intensively use information technologies (IT). Using two new micro panel datasets we show that US multinationals operating in Europe also experienced a "productivity miracle."... View Details
Keywords: IT Productivity; American IT Productivity; Information Technology; Performance Productivity; Multinational Firms and Management; Management Practices and Processes; United States; Europe
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Americans Do IT Better: US Multinationals and the Productivity Miracle." American Economic Review 102, no. 1 (February 2012): 167–201. (Slides; Summary; The Economist; Financial Times; New York Times.)
- 30 Jul 2012
- News
How technology adoption affects global economies
- 01 Dec 2020
- News
New News
consumption it’s not an accessible product for the vast majority of people who are reading the news online. Many respected news outlets don’t make it easy. Sometimes it’s a... View Details
- June 1995
- Course Overview Note
Superior New Product Development Executive Course
By: Dorothy Leonard-Barton and Steven C. Wheelwright
Keywords: Product Development
Leonard-Barton, Dorothy, and Steven C. Wheelwright. "Superior New Product Development Executive Course." Harvard Business School Course Overview Note 695-084, June 1995.
- October 1979 (Revised April 1980)
- Case
Dunkin' Donuts (D): New Product Introduction
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
- 05 Nov 2018
- News