Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (7,594) Arrow Down
Filter Results: (7,594) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (7,594)
    • People  (19)
    • News  (1,630)
    • Research  (4,806)
    • Events  (52)
    • Multimedia  (44)
  • Faculty Publications  (2,754)

Show Results For

  • All HBS Web  (7,594)
    • People  (19)
    • News  (1,630)
    • Research  (4,806)
    • Events  (52)
    • Multimedia  (44)
  • Faculty Publications  (2,754)
← Page 3 of 7,594 Results →
  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Citation
Educators
Purchase
Related
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
  • 01 Dec 2011
  • News

Early Adopters

Omar Restom (HBS ’12, seated) and Douglas Melchior (MBA ’11) didn’t wait for the Harvard Innovation Lab’s official opening in November to relocate their base for developing Vaiad, a start-up self-serve platform that allows websites to sell ad space directly to... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • January 2011
  • Case

AIC Netbooks: Optimizing Product Assembly

By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
Citation
Educators
Purchase
Related
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
  • 22 May 2007
  • Working Paper Summaries

The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel
  • June 1997
  • Teaching Note

BancZero New Product Development TN

By: Marco Iansiti
Teaching Note for (9-697-044). View Details
Keywords: Banking Industry; Mexico City; United States
Citation
Purchase
Related
Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997.
  • January 1995
  • Teaching Note

Millipore New Product Commercialization TN

By: V. Kasturi Rangan
Teaching Note for (9-594-010). View Details
Citation
Purchase
Related
Rangan, V. Kasturi. "Millipore New Product Commercialization TN." Harvard Business School Teaching Note 595-076, January 1995.
  • winter 1999
  • Article

The Design and Production of New Retirement Savings Products

By: Dwight B. Crane and Z. Bodie
Keywords: Design; Retirement; Saving; Product
Citation
Find at Harvard
Related
Crane, Dwight B., and Z. Bodie. "The Design and Production of New Retirement Savings Products." Journal of Portfolio Management 25, no. 2 (winter 1999): 77–82.
  • 1998
  • Working Paper

The Design and Production of New Retirement Savings Products

By: Zvi Bodie and Dwight B. Crane
Citation
Related
Bodie, Zvi, and Dwight B. Crane. "The Design and Production of New Retirement Savings Products." Harvard Business School Working Paper, No. 98-070, February 1998.
  • 30 Jul 2012
  • News

How technology adoption affects global economies

  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
  • June 2006
  • Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright
Keywords: Product Development
Citation
Purchase
Related
Wheelwright, Steven C. "The New Product Development Imperative (TN)." Harvard Business School Teaching Note 606-136, June 2006.
  • 2007
  • Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek
Keywords: Product Development; Competitive Advantage
Citation
Related
Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.
  • September 2014 (Revised April 2016)
  • Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
Citation
Educators
Purchase
Related
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
  • February 2012
  • Article

Americans Do IT Better: US Multinationals and the Productivity Miracle

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
US productivity growth accelerated after 1995 (unlike Europe's), particularly in sectors that intensively use information technologies (IT). Using two new micro panel datasets we show that US multinationals operating in Europe also experienced a "productivity miracle."... View Details
Keywords: IT Productivity; American IT Productivity; Information Technology; Performance Productivity; Multinational Firms and Management; Management Practices and Processes; United States; Europe
Citation
Find at Harvard
Read Now
Purchase
Related
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Americans Do IT Better: US Multinationals and the Productivity Miracle." American Economic Review 102, no. 1 (February 2012): 167–201. (Slides; Summary; The Economist; Financial Times; New York Times.)
  • 1992
  • Book

Managing the New Product Development Process

By: R. J. Dolan
Citation
Related
Dolan, R. J. Managing the New Product Development Process. Reading, MA: Addison-Wesley Publishing Company, 1992.
  • 01 Dec 2020
  • News

New News

consumption it’s not an accessible product for the vast majority of people who are reading the news online. Many respected news outlets don’t make it easy. Sometimes it’s a... View Details
Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information
  • June 1995
  • Course Overview Note

Superior New Product Development Executive Course

By: Dorothy Leonard-Barton and Steven C. Wheelwright
Keywords: Product Development
Citation
Find at Harvard
Related
Leonard-Barton, Dorothy, and Steven C. Wheelwright. "Superior New Product Development Executive Course." Harvard Business School Course Overview Note 695-084, June 1995.
  • 08 Sep 2016
  • News

Airbnb adopts new anti-discrimination policies: Do they go far enough?

  • 30 Mar 2023
  • Video

Implementing Innovation: How to Overcome Adoption Challenges

  • October 1979 (Revised April 1980)
  • Case

Dunkin' Donuts (D): New Product Introduction

By: Hirotaka Takeuchi
Keywords: Product Marketing; Product Launch; Food and Beverage Industry
Citation
Find at Harvard
Related
Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
  • ←
  • 3
  • 4
  • …
  • 379
  • 380
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.