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- All HBS Web
(165)
- News (60)
- Research (75)
- Multimedia (9)
- Faculty Publications (46)
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- September 2021 (Revised December 2021)
- Case
STARZPLAY: Shooting for the Stars
By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
Ofek, Elie, Marco Bertini, and Alpana Thapar. "STARZPLAY: Shooting for the Stars." Harvard Business School Case 522-005, September 2021. (Revised December 2021.)
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. View Details
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the... View Details
Keywords: Sean Silverthorne
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
crowdsource diverse viewpoints and innovative solutions to their most complex solutions. Take the Netflix challenge. In 2006, Netflix launched an open competition for the best collaborative filtering... View Details
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
eyewear, Maseratis, and EA Sports video games. Soon, opportunities to film documentaries for Netflix and Disney+ followed. “Beckham has managed to keep his brand at a very steady level,” Elberse says. “Usually, it tapers off relatively... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
about whether Foley might sell to Amazon or another mega-company, in February Peloton brought in Barry McCarthy, former CFO at Netflix and Spotify, to serve as CEO to revive the company’s pre-pandemic focus. Foley is staying on as... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
Industrial Revolution. This is a fundamental change in the means of production, and it’s affecting every industry across the board. Gerdeman: Netflix has successfully used AI-driven processes to create sophisticated predictions about its... View Details
Keywords: by Dina Gerdeman
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through hard times. Netflix... View Details
- 10 Mar 2021
- Research & Ideas
Key to Doing Your Best at Work? Be Yourself
John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
much information. Netflix is one of his favorite examples of selective data use. The company’s data suggested that the science fiction series Stranger Things, a drama set in the 1980s with teen protagonists, might not resonate with its... View Details
Keywords: by Lane Lambert
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
times. Netflix set up a $100 million fund to help creatives like actors, producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives.... View Details
Keywords: by Sean Silverthorne
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
In a cluttered online world, few can resist the convenience of an automated ranking when deciding what movie to watch on Netflix or which seafood restaurant looks promising in a Google search. But when it comes to finding a job candidate... View Details
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
places,” Yeomans says. Briefly explaining where the recommendations come from might also foster greater trust in them. Netflix and Amazon do this by telling users that because they chose a certain movie or product, they might be... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
Whillans says. “Employers could offer workers a couple extra discretionary days where they can stay home just because they want to watch Netflix on a Friday. Companies should start looking at these ideas as a potential path to greater... View Details
Keywords: by Dina Gerdeman
- 04 Dec 2019
- Book
Creating the Experimentation Organization
Business Administration at Harvard Business School, and author of the forthcoming book, Experimentation Works: The Surprising Power of Business Experiments. Booking isn’t alone. Other companies such as Amazon, Microsoft, and Netflix are... View Details
Keywords: by Michael Blanding
- 04 Jun 2012
- Research & Ideas
The Business of Life
evaluating new opportunities, we should base our decisions on marginal costs and revenues. The book cites the fall of movie rental giant Blockbuster. Ten years ago, the company decided not to explore the market of then-upstart Netflix, because View Details
Keywords: by Carmen Nobel
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
and how investors can disagree so sharply on controversial companies ranging from Netflix to Uber to Tesla. Gerdeman: When a company has a lot of cash, a CEO can choose to grow the company organically—through expansion—or... View Details
Keywords: by Dina Gerdeman
- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details