Publications

January 2002
Background Note

A Note on Incentives in the NFL

By: Brian J. Hall and Jonathan Lim

This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details

Keywords: Compensation and Benefits; Labor and Management Relations; Conflict and Resolution; Motivation and Incentives; Sports; Sports Industry; United States

June 1999 (Revised August 2004)
Case

The American Basketball League: The Last Chapter

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth

Provides information on the demise of the American Basketball League (ABL) in December 1998. Reviews the League's attendance, television activity, and competitive positioning versus the Women's National Basketball Association (WNBA). In conjunction with earlier cases... View Details

Keywords: Product Positioning; Failure; Finance; Sports Industry

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June 1999 (Revised August 2004)
Case

The National Hockey League's New Television Contract for 2004 and Beyond

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth

The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of... View Details

Keywords: Budgets and Budgeting; Television Entertainment; Contracts; Marketing Communications; Agreements and Arrangements; Partners and Partnerships; Entertainment and Recreation Industry

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June 1999 (Revised August 2004)
Case

NFL-Network Television Contracts, 1998-2005, The

By: Stephen A. Greyser

The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details

Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry

February 1999 (Revised August 2004)
Case

Women's National Basketball Association (WNBA)

By: Stephen A. Greyser

Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of... View Details

Keywords: Business Model; Research; Outcome or Result; Sports; Gender; Sports Industry

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December 1998
Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman

Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details

Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion

January 1996
Teaching Note

Marketing The National Hockey League TN

By: V. Kasturi Rangan

Teaching Note for (9-596-059). View Details

Keywords: Sports Industry

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry