Music - Publications - Faculty & Research

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

Citation

Educators

Purchase

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

Citation

Educators

Purchase

07 Nov 2014
News

Taylor Swift and the Economics of Music as a Service

20 Apr 2014
Video

The Music of this Place

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

From the time I arrived at HBS, I knew that my path to finding a summer internship wouldn’t be very traditional. Although I’ve managed to find others that share my career interests, working in the music industry remains an uncommon path... View Details

Keywords: Entertainment / Media / Sports

Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details

12 Nov 2019
News

The Longwood Orchestra Talks Through the Intersection of Music and Medicine

September 2003
Teaching Note

Music Industry and the Internet, The (TN)

By: Bharat N. Anand and Estelle S. Cantillon

Teaching Note to (5-703-513). View Details

Keywords: Music Industry

Citation

Purchase

June 2006 (Revised March 2007)
Teaching Note

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse

Keywords: Mathematical Methods; Music Industry

Citation

Purchase

23 Feb 2015
News

Preserving a Musical Tradition; Inspiring Future Generations

soundtrack of Dominican life. The young musicians are all a part of the nonprofit iASO Bachata Academy, established by Ben de Menil (MBA 2006) in 2013 to preserve the country’s musical tradition and educate a new generation of Dominican... View Details

Keywords: April White; Arts, Sports, Language, Driving, and Other Schools; Educational Services

17 Oct 2014
News

Addressing unmet needs in the music industry

Kiran Gandhi (MBA 2015) is thinking about ways to bring new leadership and innovation to the music industry. (Published October 2014) View Details

June 2002 (Revised September 2005)
Case

Online Music Distribution in a Post-Napster World

By: Youngme E. Moon

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details

Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry

Citation

Educators

Purchase

May 2008 (Revised June 2009)
Supplement

Radiohead: Music at Your Own Price (B)

By: Anita Elberse and Jason Bergsman

Keywords: Arts; Entertainment and Recreation Industry

Citation

Purchase

May 2010
Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse

Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details

Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Music Industry; Music Industry

May 2020
Teaching Note

Street Symphony: Making Human Connections through Music

By: Rohit Deshpandé and John Masko

Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class. View Details

Citation

Purchase

Article

The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy

Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details

Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment

Citation

Read Now