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- All HBS Web (160)
- Faculty Publications (24)
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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
mobility the way it is, this pandemic is just the first of many that we could experience as a species because those conditions are only going to get worse going forward. THE COVID-19 CRISIS More Business-Related Pandemic Coverage from... View Details
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
effective way to mobilize nonvoters and persuade those who are undecided.” Getting the ground game right Candidates who accept the limited benefits of TV and shift resources to in-person outreach—whether by the candidate, a proxy, or a... View Details
Keywords: by Danielle Kost
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage and protect... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details
Keywords: by Kristen Senz
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we... View Details
Keywords: by Mikolaj Piskorski
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
them the news is empathic and caring. However, the message must also be delivered in a clear and direct way. In an effort to be compassionate, and out of a desire not to appear hard-hearted, it is all too easy to try to sugarcoat the... View Details
Keywords: by Martha Lagace
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
members is celebrated rather than derided. For instance, the lowest level of entrepreneurship in the developed world is in Japan, where they say, "the tall poppy is cut off." The message is, don't rise above the group. On the... View Details
Keywords: by William Mahoney
- 12 Oct 1999
- Research & Ideas
What It Takes: Minorities in the Executive Suite
of risk, and the apparent difficulty of identifying minorities as high-potential each constitute major hurdles to the career mobility of minority managers," they write. "Overcoming them is possible, but it places the equivalent... View Details
Keywords: by Judith A. Ross
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details
Keywords: Carmen Nobel
- 04 Oct 2016
- First Look
October 4, 2016
corporate sales from multiple sources, including approximately 50 million mobile devices. These measures contain information from both the earnings quarter (within quarter) and the period between that quarter's end and the earnings... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details
Keywords: by Nitin Nohria & Marty Leestma
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
stressed the importance of developing “that deeper sense of empathy and compassion for everything around you” and finding “meaning in our work work that will improve other people’s lives.” These were significant departures from the View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
successful only if everyone in the organization understands the strategy and helps to implement it. The Balanced Scorecard provides a simple, clear message about organizational strategy that all employees can understand and internalize in... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
while studying the manufacturing floor at a leading, technologically advanced global contract manufacturer's plant in Southern China, where tens of thousands of workers assembled mobile devices under close supervision. The plant for years... View Details
- 19 Apr 2016
- First Look
April 19, 2016
2013 elections in Kenya, the Electoral Commission sent 11 million nonpartisan text messages to registered voters in an effort to boost electoral participation. The messages had a positive effect on turnout... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan... View Details
Keywords: Carmen Nobel