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  • All HBS Web  (161)
    • People  (1)
    • News  (46)
    • Research  (88)
  • Faculty Publications  (24)

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  • All HBS Web  (161)
    • People  (1)
    • News  (46)
    • Research  (88)
  • Faculty Publications  (24)
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  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in the aisle. On some flights, this... View Details
Keywords: by Dina Gerdeman
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details
Keywords: by Kristen Senz
  • 18 Jul 2011
  • Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

questions that will help them regroup, mobilize their team, formulate a plan of action, and move forward." In his new book, What to Ask the Person in the Mirror, Kaplan argues against the notion that great leadership is about having... View Details
Keywords: by Carmen Nobel
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage and protect... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

stressed the importance of developing “that deeper sense of empathy and compassion for everything around you” and finding “meaning in our work work that will improve other people’s lives.” These were significant departures from the View Details
Keywords: by James Heskett; Computer; Technology
  • 19 Apr 2016
  • First Look

April 19, 2016

2013 elections in Kenya, the Electoral Commission sent 11 million nonpartisan text messages to registered voters in an effort to boost electoral participation. The messages had a positive effect on turnout... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the... View Details
Keywords: by Carmen Nobel; Financial Services
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

discrimination frame to erode support for the law. “That same-sex-marriage opponents were more persuaded by the unattributed message than by the same message attributed to Cook reveals that CEO activism can... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we... View Details
Keywords: by Mikolaj Piskorski
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with constructive ways to view markets.... View Details
Keywords: by Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan... View Details
Keywords: Carmen Nobel
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

they already knew from a roster of names and photos. Researchers randomly assigned participants to teams and work stations in a large open space and challenged them to create a mobile app for the Indian wedding industry. They tracked... View Details
Keywords: by Danielle Kost
  • 06 Jul 2009
  • Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

them the news is empathic and caring. However, the message must also be delivered in a clear and direct way. In an effort to be compassionate, and out of a desire not to appear hard-hearted, it is all too easy to try to sugarcoat the... View Details
Keywords: by Martha Lagace
  • 30 May 2000
  • Lessons from the Classroom

Entrepreneurship’s Wild Ride

members is celebrated rather than derided. For instance, the lowest level of entrepreneurship in the developed world is in Japan, where they say, "the tall poppy is cut off." The message is, don't rise above the group. On the... View Details
Keywords: by William Mahoney
  • 12 Oct 1999
  • Research & Ideas

What It Takes: Minorities in the Executive Suite

of risk, and the apparent difficulty of identifying minorities as high-potential each constitute major hurdles to the career mobility of minority managers," they write. "Overcoming them is possible, but it places the equivalent... View Details
Keywords: by Judith A. Ross
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
Keywords: by Julia Hanna; Publishing; Advertising
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