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- Faculty Publications (24)
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- All HBS Web (146)
- Faculty Publications (24)
- 28 Nov 2023
- Book
Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?
the Chinese Communist Party (CCP) declares transformational goals, such as “zero Covid,” “one child per family,” or even “made in China 2025.” Campaigns involve mobilization of resources and of the vast bureaucracy, but they are also... View Details
Keywords: by Sean Silverthorne
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
their artificial reality (AR) annotation products on mobile phones. AT&T, Cisco, and Zoom have enhanced their network capabilities for increased demand in bandwidth. In addition, numerous small businesses like restaurants and home... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
conveying long-lasting brand values in the minds of consumers, says Sunil Gupta, the Edward W. Carter Professor of Business Administration. As an example, take a look at location-based mobile marketing. “You walk past a restaurant, and... View Details
- Web
Our Values | About
composition of this group before the end of the month. Second, I am mobilizing small groups of faculty, staff, and students to revisit and clarify aspects of our campus culture. One group will look at our classroom norms and how we... View Details
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
mobility the way it is, this pandemic is just the first of many that we could experience as a species because those conditions are only going to get worse going forward. THE COVID-19 CRISIS More Business-Related Pandemic Coverage from... View Details
- Web
Advisory Board - Entrepreneurship
Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His influence in this evolution earned... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
announcement at the Google I/O conference in front of seven thousand attendees, with more than one million people viewing on live streaming. Google’s strategic focus, Pichai said, was shifting from mobile to “AI first.” The announcement... View Details
Keywords: by Dina Gerdeman
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
effective way to mobilize nonvoters and persuade those who are undecided.” Getting the ground game right Candidates who accept the limited benefits of TV and shift resources to in-person outreach—whether by the candidate, a proxy, or a... View Details
Keywords: by Danielle Kost
- Web
Privacy Policy & Legal Info | HBS Online
text messages you send to us, and any other mobile information you or your wireless carrier provide. Other Personal Data such as gender provided in connection with the Services. SOURCES OF INFORMATION We may... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
wanted to say. I used this as a learning experience and decided to find a comment buddy—someone who would give me feedback and vice versa. After every cold call or participation, my comment buddy would send me a message with their opinion... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details
Keywords: by Kristen Senz
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in the aisle. On some flights, this... View Details
Keywords: by Dina Gerdeman
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
made. For example, in my business (motion pictures), film and television product can deliver important climate messages without “hitting people over the head with them.” There is a balance to be struck and we must find it. Scott Jacobs... View Details
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
questions that will help them regroup, mobilize their team, formulate a plan of action, and move forward." In his new book, What to Ask the Person in the Mirror, Kaplan argues against the notion that great leadership is about having... View Details
Keywords: by Carmen Nobel
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage and protect... View Details
- Web
SMS Terms - HBS Online
your use of the Services is at all times subject to the Harvard Business School Online Terms of Use Terms of Use which incorporate these SMS Terms. If you elect to receive Messages, we will send you recurring Messages to the View Details
- Web
Scams | Information Technology
links or open any attachments. Forward the message to phishing@harvard.edu . Delete the message. Fraudulent Duo Pushes Be mindful when your phone asks you to allow a Duo push. You should know (or be able to guess) what triggered a Duo... View Details