Publications

2022
Book

From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life

By: Arthur C. Brooks

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details

Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction

August 2023 (Revised March 2024)
Case

Raya Partners: Profitability and Purpose

By: Arthur Segel, Ephraim Mernick and Olivia Barba

Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details

Keywords: Factories, Labs, and Plants; Communication Strategy; Private Equity; Job Cuts and Outsourcing; Corporate Social Responsibility and Impact; Mexico; Vermont

Editorial

The Type of Purpose That Makes Companies More Profitable

By: George Serafeim and Claudine Gartenberg

Keywords: Corporate Purpose; Middle Management; Vision; Culture; Mission and Purpose; Organizational Culture; Profit

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October 2019
Case

David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details

Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China

September 2007
Teaching Note

Opportunity International: Measurement and Mission (TN)

By: Herman B. Leonard, Srikant M. Datar, Marc J. Epstein and Melissa Tritter

Keywords: Measurement and Metrics; Mission and Purpose; Opportunities

May 2012
Case

Columbia's Final Mission (Abridged) (A)

By: Amy C. Edmondson and Kerry Herman

This case documents decision-making processes, organizational culture, and other contributors to NASA's failed Columbia mission in 2003. Addresses the question of how organizations should deal with "ambiguous threats" - weak signals of potential crisis - and explores... View Details

Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Leadership; Organizational Culture; Decision Making; Failure; Crisis Management; Aerospace Industry

February 2003 (Revised January 2004)
Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn

This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details

Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry

July 2024
Case

Living Up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States

March 2021 (Revised August 2023)
Case

Helen Keller: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Helen Keller who at 19 months became deaf and blind. Refusing to be sidelined from life, Keller showed great determination in learning how to communicate with others, employing tutors and travelling to Boston to enroll in the Perkins... View Details

Keywords: Mission And Purpose; Values And Beliefs; Success; Diversity; Leading Change; Personal Development and Career; Personal Characteristics; Power and Influence

June 2019 (Revised August 2024)
Module Note

Purpose Brands

By: Rory McDonald, Clayton M. Christensen and Shaye Roseman

Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details

Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development

2017
Chapter

Corporate Moral Agency, Positive Duties, and Purpose

By: Nien-hê Hsieh

A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details

Keywords: Corporate Social Responsibility and Impact; Moral Sensibility; Mission and Purpose

October 2019
Exercise

Business Model Exercise: Purpose and Overview

By: Shikhar Ghosh and Christopher Payton

March 24, 2020
Article

A Time to Lead with Purpose and Humanity

By: Hubert Joly

In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details

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April 2005
Case

FBI: Mission Extended

Following the bombing of the World Trade Center in 1993, there was consensus that the FBI needed to make organizational changes. The FBI had long distinguished itself as the world's pre-eminent organization for conducting after-the-fact investigations that laid the... View Details

Keywords: Organizational Change and Adaptation; Law Enforcement; United States

January 2014 (Revised August 2014)
Case

The Kursk Submarine Rescue Mission

By: Anette Mikes

The Kursk, a Russian nuclear-powered submarine sank in the relatively shallow waters of the Barents Sea in August 2000, during a naval exercise. Numerous survivors were reported to be awaiting rescue, and within a week, an international rescue party gathered at the... View Details

Keywords: Risk Management; Moral Sensibility; Leadership; Organizational Structure; Crisis Management; Failure; Cooperation; Cross-Cultural and Cross-Border Issues; Norway; United Kingdom; Russia

August 2020
Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details

Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Media and Broadcasting Industry; Media and Broadcasting Industry

January 2014
Supplement

Dana Hall: Funding a Mission (D)

By: F. Warren McFarlan and Kaitlyn Szydlowski

This case is a sequel to Dana Hall: Funding a Mission (A), (B) and (C) cases. It focuses on the causes of recent fund-raising success and the complex resource allocation problems the School faces as it tries to deliver on its mission. In conjunction with the (A), (B) &... View Details

Keywords: Philanthropy; Mission and Purpose; Social Enterprise; Finance; Philanthropy and Charitable Giving