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  • April 2023 (Revised July 2023)
  • Case

Fermenting Accounting Problems at Vermont Kombucha Corp.

By: Tatiana Sandino and Marshal Herrmann
Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
Keywords: Going Public; Business Model; Financial Reporting; Ethics; Corporate Governance; Stock Shares; Food and Beverage Industry
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  • Article

Using Fresh Starts to Nudge Increased Retirement Savings

By: John Beshears, Hengchen Dai, Katherine L. Milkman and Shlomo Benartzi
We conducted a field experiment to study the effect of framing future moments in time as new beginnings (or “fresh starts”). University employees (N=6,082) received mailings with an opportunity to choose between increasing their contributions to a savings plan... View Details
Keywords: Choice Architecture; Randomized Field Experiment; Savings; New Beginning; Fresh Start; Saving; Retirement; Behavior
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  • March 2011
  • Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

Everyone talks about how quickly business changes, yet some HBS cases remain reliably relevant decades after they are written. We take a behind-the-scenes look at five cases that are at least twenty years... View Details
Keywords: by Garry Emmons
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

in history. Most firms act as if false negatives don't exist because they don't have processes for managing them. In their own industries, many companies might have missed similar opportunities. Although smart organizations have... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

theoretical model that looks beyond its idiosyncratic elements. Looking at prices alone is insufficient to look at the relative viability of globally standardized vs. locally customized products.— Pankaj... View Details
Keywords: by Martha Lagace
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

forthcoming American Political Science Review Voter Registration Costs and Disenfranchisement: Experimental Evidence from France By: Braconnier, Céline, Jean-Yves Dormagen, and Vincent Pons Abstract—A large-scale randomized experiment... View Details
Keywords: Sean Silverthorne
  • January 31, 2022
  • Article

Who Pays Tolls at Work and Who Cruises on an Open Highway?

By: Siri Chilazi, D. Kolb, Kathleen L. McGinn and Jessica L. Porter
As organizations continue to navigate a changed world amidst the Covid-19 pandemic and the reverberations of the Black Lives Matter movement, many of the issues that affect underrepresented groups in organizations, including women of all different races and... View Details
Keywords: Organizational Change and Adaptation; Opportunities; Equality and Inequality; Social Issues
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  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

a period of two and a half years, we examine the conditions under which discretion is exercised to deviate from the assigned First-In-First-Out scheduling policy, and the performance effects of those choices. Exploiting random assignment... View Details
Keywords: Sean Silverthorne
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

https://cb.hbsp.harvard.edu/cbmp/product/717028-PDF-ENG Harvard Business School Case 617-010 United Airlines: More Out-and-Back Flying? This case looks at United Airlines when it is facing a decision on whether to shift its aircraft... View Details
Keywords: Sean Silverthorne
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

Farre-Mensa, Joan, Deepak Hegde, and Alexander Ljungqvist Abstract—We provide evidence on the value of patents to start-ups by leveraging the random assignment of applications to examiners with different propensities to grant patents.... View Details
Keywords: Carmen Nobel
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan incorporating objective and subjective criteria. In principle, such plans could motivate employees to perform both at a high level,... View Details
Keywords: by Sean Silverthorne
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

other side of this wall, and I could have gone to her office to take this meeting but I decided to stay at my desk. Roche: I wish we were able to do these studies and get them out faster, because managers need to make these choices right... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

strategic intent. This book of cases provides real examples of these challenges. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52557 forthcoming Management Science If You're Going to Do Wrong, at Least Do It Right:... View Details
Keywords: Sean Silverthorne
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

frustration and a path to burnout that is all too common in today’s workplace, says Robert Simons, the Charles M. Williams Professor of Business Administration at Harvard Business School. “Today’s jobs are expanding in terms of what is... View Details
Keywords: by Dina Gerdeman
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot View Details
Keywords: Sean Silverthorne
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

You feel your career stalling, with no clear path for advancement or a raise. You know the right conversation, artfully navigated, with the right individual at the right time is necessary—but approaching that moment requires ingenuity and... View Details
Keywords: by Avery Forman
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

2016 Gurgaon, India: Penguin Random House Win-Win Corporations: The Indian Way of Shaping Successful Strategies By: Shah, Shashank Abstract—Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

2012 French presidential election. While existing experiments randomized door-to-door visits at the individual level, the scale of this campaign (five million doors knocked) enabled View Details
Keywords: Sean Silverthorne
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

and distributors. It took a village of complicity to create an opioid epidemic that has led to a surge in overdose deaths, says Max H. Bazerman, the Jesse Isidor Straus Professor of Business Administration at Harvard Business School.... View Details
Keywords: by Pamela Reynolds

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