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  • January 2001 (Revised February 2002)
  • Case

Rambus, Inc.: Commercializing the Billion Dollar Idea

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details
Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry
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Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea." Harvard Business School Case 701-056, January 2001. (Revised February 2002.)
  • June 2001 (Revised February 2002)
  • Case

Rambus, Inc.: Commercializing the Billion Dollar Idea (A)

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes... View Details
Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry
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Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (A)." Harvard Business School Case 701-124, June 2001. (Revised February 2002.)
  • March 1994
  • Case

Intel Corp.: Leveraging Capabilities for Strategic Renewal

By: Christopher A. Bartlett and Ashish Nanda
Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details
Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry
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Bartlett, Christopher A., and Ashish Nanda. "Intel Corp.: Leveraging Capabilities for Strategic Renewal." Harvard Business School Case 394-141, March 1994.
  • September 2007
  • Case

Collaborating to Improve

By: Richard M.J. Bohmer and Ingrid M. Nembhard
Madison Memorial Hospital is deciding between a variety of quality improvement strategies. Highlights quality improvement collaborative—organized programs popularized by the Institute for Healthcare Improvement in which teams from multiple institutions work together to... View Details
Keywords: Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Integration; Health Industry
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Bohmer, Richard M.J., and Ingrid M. Nembhard. "Collaborating to Improve." Harvard Business School Case 608-054, September 2007.
  • October 2004 (Revised April 2005)
  • Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details
Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry
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Tripsas, Mary, and Emily Thomson. "Lexar Media: The Digital Photography Company?" Harvard Business School Case 805-062, October 2004. (Revised April 2005.)
  • January 1998 (Revised June 1999)
  • Case

German Hyperinflation of 1923, The

By: David A. Moss and Julio J. Rotemberg
Presents a compilation of primary and secondary sources as well as a set of data exhibits on the German hyperinflation of 1923. The hyperinflation represented a defining moment in German history and certainly one of the two or three most important economic events of... View Details
Keywords: History; Price; Production; Money; Inflation and Deflation; Policy; Economy; Government and Politics; Germany
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Moss, David A., and Julio J. Rotemberg. "German Hyperinflation of 1923, The." Harvard Business School Case 798-048, January 1998. (Revised June 1999.)
  • 2008
  • Working Paper

Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
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Martin, Jolie Mae, Gregory M. Barron, and Michael I. Norton. "Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?" Harvard Business School Working Paper, No. 08-070, February 2008.
  • June 2013
  • Article

Unconscious Thought Reduces Intrusion Development: A Replication and Extension

By: Julie Krans, Dorte Janecko and Maarten W. Bos

Background and Objectives: Intrusive images after a traumatic event, a hallmark feature of post-traumatic stress disorder, are suggested to develop because the trauma memory is disorganized and not integrated into autobiographical memory. Unconscious Thought... View Details

Keywords: Health Disorders; Cognition and Thinking
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Krans, Julie, Dorte Janecko, and Maarten W. Bos. "Unconscious Thought Reduces Intrusion Development: A Replication and Extension." Journal of Behavior Therapy and Experimental Psychiatry 44, no. 2 (June 2013): 179–185.
  • November 2016
  • Article

Who Neglects Risk? Investor Experience and the Credit Boom

By: Sergey Chernenko, Samuel Gregory Hanson and Adi Sunderam
Many have argued that overoptimistic thinking on the part of lenders helps fuel credit booms. We use new microdata on mutual funds' holdings of securitizations to examine which investors are susceptible to such boom-time thinking. We show that firsthand experience... View Details
Keywords: Risk Management; Investment; Experience and Expertise
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Chernenko, Sergey, Samuel Gregory Hanson, and Adi Sunderam. "Who Neglects Risk? Investor Experience and the Credit Boom." Journal of Financial Economics 122, no. 2 (November 2016): 248–269. (Internet Appendix Here.)
  • Article

Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks

By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton
Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that... View Details
Keywords: Behavior; Success; Planning
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Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. "Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks." Behavioral Science & Policy 1, no. 2 (December 2015): 33–41.
  • July 1987
  • Case

Altoona Corp.: Computer Products Division

By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry
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Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
  • Research Summary

Founder Frustrations

Noam's research focuses on top management team (TMT) dynamics within entrepreneurial firms, with particular emphasis on the roles played by founders, top executives, outside investors, and board members. His paper entitled 'Founder-CEO Succession and the Paradox of... View Details
  • July 2017
  • Article

Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments

By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
Information frictions play a central role in the formation of household inflation expectations, but there is no consensus about their origins. We address this question with novel evidence from survey experiments. We document two main findings. First, individuals in... View Details
Keywords: Inflation Expectations; Survey Experiment; Rational Inattention; Supermarkets; Macroeconomics; Household; Inflation and Deflation; Policy
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Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments." American Economic Journal: Macroeconomics 9, no. 3 (July 2017): 1–35.
  • March 2018 (Revised July 2020)
  • Case

Nectar (A)

By: Jeffrey F. Rayport and Thomas O. Jones
In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team... View Details
Keywords: Direct-to-consumer; Growth and Development Strategy; Product; Diversification; Decision Making; Growth Management; Entrepreneurship
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Rayport, Jeffrey F., and Thomas O. Jones. "Nectar (A)." Harvard Business School Case 818-112, March 2018. (Revised July 2020.)
  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • Article

A 'Present' for the Future: The Unexpected Value of Rediscovery

By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton
Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details
Keywords: History; Information Management; Cognition and Thinking
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Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.
  • 2024
  • Working Paper

Lost in Transmission

By: Thomas Graeber, Shakked Noy and Christopher Roth
For many decisions, people rely on information received from others by word of mouth. How does the process of verbal transmission distort economic information? In our experiments, participants listen to audio recordings containing economic forecasts and are paid to... View Details
Keywords: Information Trnasmission; Word Of Mouth; Word-of-Mouth; Narratives; Reliability; Knowledge Sharing; Spoken Communication; Cognition and Thinking
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Graeber, Thomas, Shakked Noy, and Christopher Roth. "Lost in Transmission." Harvard Business School Working Paper, No. 24-047, January 2024.
  • August 29, 2023
  • Article

The Fragility of Artists’ Reputations from 1795 to 2020

By: Letian Zhang, Mitali Banerjee, Shinan Wang and Zhuoqiao Hong
This study explores the longevity of artistic reputation. We empirically examine whether artists are more- or less-venerated after their death. We construct a massive historical corpus spanning 1795 to 2020 and build separate word-embedding models for each five-year... View Details
Keywords: Natural Language Processing; Reputation; Arts
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Zhang, Letian, Mitali Banerjee, Shinan Wang, and Zhuoqiao Hong. "The Fragility of Artists’ Reputations from 1795 to 2020." Proceedings of the National Academy of Sciences 120, no. 35 (August 29, 2023).
  • May 2024
  • Article

Selfish Corporations

By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade
We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we... View Details
Keywords: Public Opinion; Corporate Social Responsibility and Impact; Policy
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Colonnelli, Emanuele, Niels Gormsen, and Timothy McQuade. "Selfish Corporations." Review of Economic Studies 91, no. 3 (May 2024): 1498–1536.
  • June 2004 (Revised January 2005)
  • Case

Rambus Inc., 2004

By: David B. Yoffie and Deborah Freier
Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the... View Details
Keywords: Innovation Strategy; Lawsuits and Litigation; Strategic Planning; Relationships; Commercialization; Competition; Technology Adoption; Value; Semiconductor Industry
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Yoffie, David B., and Deborah Freier. "Rambus Inc., 2004." Harvard Business School Case 704-500, June 2004. (Revised January 2005.)
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