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- Faculty Publications (147)
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- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
- 25 Aug 2022
- News
Full Stream Ahead
multistrategy firm focused on investment in the entertainment and media space, says that when interest rates are as low as they were for the last decade, “investors start looking for places to pick up returns that feel safe but also have... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 01 Sep 2010
- News
Dare to be Different
great way to explore ideas that eventually make their way into a book. Given that you have your eye on all these new social media, and given that you’ve just written a book that needs promotion, are you doing anything special in new media... View Details
- 04 Sep 2013
- News
From HBO to HBS
media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and digital program distribution... View Details
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions and View Details
- 01 Sep 2003
- News
Patrick Moreton
small towns. But Wal-Mart’s success suggests that the benefits of this type of consolidation — efficiencies related to being big — outweigh its costs, at least in the eyes of individual consumers, who apparently see it as a net gain.... View Details
- 21 May 2021
- News
See Us Unite for Change
Lirio Marcelo (MBA 1998), the founder of Care.com and TAAF board member, is an executive producer of the event. “Not only are business leaders, activists and talent coming together to support this cause, but we have networks and media... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last February’s condom giveaway,... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty different,” Lin says. They rebuilt... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
this process a unanimous consensus emerged: business schools could no longer hope that their students would recognize the social significance and relations of business once they became managers. The schools themselves were ultimately... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details
Keywords: Maureen Harmon
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
freedom to live your life, your way. I look at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most Twitter followers, I measure... View Details
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and social media... View Details
Keywords: Deborah Blagg