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Show Results For
- All HBS Web
(459)
- People (3)
- News (100)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
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- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
making many small bets is actually much riskier. That's why Hollywood will keep making blockbuster bets even if the returns over the summer were rather disappointing. Anyone with a smartphone and a computer is now a content provider. How... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content... View Details
Keywords: Peter K. Jacobs
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
identities, so there’s a fractured sense of self out there. And the moral bar has lowered. We no longer trust the media to be a fair watchdog, nor our elected officials to act with integrity. Detecting deception is not a parlor trick;... View Details
Keywords: Julia Hanna
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social media marketing company, TechCo encourages all of its... View Details
- 07 Nov 2014
- News
The First Five Years: Tiffany Pham (MBA 2012)
What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
Facebook are all in the entertainment space. Alibaba Pictures doesn’t replicate a traditional Hollywood studio. We want to use the data and resources Alibaba has gathered in our e-commerce and internet ecosystem to create, market, and distribute View Details
Keywords: Julia Hanna
- 01 Dec 2003
- News
Stealth Mogul
Sometimes it pays to be nearly invisible. Just ask Jonathan Nelson (MBA 1983). He heads one of the most successful media and telecommunications investment firms you’ve probably never heard of — Providence Equity Partners. “My own mother... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
40,000 US households in 2008 and over 30,000 in 2013. The first surprise? Despite the expansion of online content between 2008 and 2013 (think Netflix, Hulu, and YouTube), the number of sites and amount of time spent on them remained... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
media and a not-so-distant future when content is streamed instead of being packaged on a DVD? “We’re climbing a mountain,” Samuels responded. “Nobody knows what’s on the other side. Nobody knows how to... View Details
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and social View Details
Keywords: Deborah Blagg
- 01 Jun 2014
- News
Net Gains
and digital media presence. "We've seen what can happen decades later when you make an investment in a country." So where is the NBA's next China? Tatum offers three of the league's growing international markets and explains how the NBA... View Details
Keywords: Dan Morrell
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing... View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film industry? ED: I loved movies... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand promise or personality.”... View Details
- 25 Aug 2022
- News
Full Stream Ahead
multistrategy firm focused on investment in the entertainment and media space, says that when interest rates are as low as they were for the last decade, “investors start looking for places to pick up returns that feel safe but also have... View Details