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  • 11 May 2018
  • Video

Entertainment & Media Club

  • 23 Jun 2015
  • Video

Entertainment & Media Club

  • Clubs

Entertainment & Media Club

Keywords: Entertainment / Media / Sports
  • October 2010 (Revised November 2010)
  • Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
Related
  • November 2021 (Revised April 2022)
  • Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details
Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa
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  • 01 Sep 2012
  • News

Anti-Social Media

two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • January 2011 (Revised November 2014)
  • Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
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  • March 2010
  • Class Lecture

New Media and Digital Marketing (FSS)

By: Sunil Gupta
Keywords: Media; Marketing; Technology; Media and Broadcasting Industry
Related
  • March 2007
  • Case

Ascent Media Group (A)

Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details
Keywords: Organizational Change and Adaptation; Technology; Management; Creativity
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  • May 2021 (Revised April 2023)
  • Teaching Note

Gupta Media

By: V. Kasturi Rangan
Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details
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  • Web

Published Materials - Creating Emerging Markets

Published Materials 26 Nov 2024 Hachette Book Group The Enduring Enterprise: How Family Businesses Thrive in Turbulent Conditions 18 SEPT 2023 Book Faculty Research Precarious Ties: Business and the State in... View Details
  • March 2008 (Revised August 2017)
  • Exercise

The Book Deal: Confidential Instructions for the PUBLISHER

By: Deepak Malhotra and Max H. Bazerman
A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details
Keywords: Ethics; Agreements and Arrangements; Negotiation Preparation; Negotiation Tactics; Negotiation Types; Publishing Industry
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  • February 1987
  • Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser
Keywords: Business Organization; Strategy; Air Transportation Industry
Related
  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • June 2013 (Revised February 2016)
  • Teaching Note

The LEGO Group: Publish or Protect?

By: Willy Shih
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe
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  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book View Details
Keywords: by Julia Hanna; Publishing; Publishing; Publishing
  • December 2003 (Revised July 2005)
  • Module Note

Making Sense of Media Conglomerates

By: Bharat N. Anand
The media and entertainment sector has been characterized by the persistence of conglomeration over long periods of time, on the one hand, and several recent visible failures, on the other. Examines these phenomena in an attempt to make sense of each. View Details
Keywords: Media; Business Conglomerates; Media and Broadcasting Industry
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  • Person Page

Press / Media

By: Debora L. Spar

I'll have a girl, please

American Public Media [Marketplace], 12 September 2006

DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details

  • 20 Jul 2012
  • News

Use Social Media to Partner with Customers and Improve Service

  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Published CSV Cases Published CSV Cases Please find... View Details