Publications

November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

11 May 2018
Video

Entertainment & Media Club

23 Jun 2015
Video

Entertainment & Media Club

01 Sep 2012
News

Anti-Social Media

two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

March 2010
Class Lecture

New Media and Digital Marketing (FSS)

By: Sunil Gupta

Keywords: Media; Marketing; Technology; Media and Broadcasting Industry

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May 2021 (Revised April 2023)
Teaching Note

Gupta Media

By: V. Kasturi Rangan

Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details

March 2007
Case

Ascent Media Group (A)

Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details

Keywords: Organizational Change and Adaptation; Technology; Management; Creativity

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Research Summary

Branding in Digital and Social Media

By: Jill J. Avery

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

March 2008 (Revised August 2017)
Exercise

The Book Deal: Confidential Instructions for the PUBLISHER

By: Deepak Malhotra and Max H. Bazerman

A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details

Keywords: Ethics; Agreements and Arrangements; Negotiation Preparation; Negotiation Tactics; Negotiation Types; Publishing Industry

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book View Details

Keywords: by Julia Hanna; Publishing; Publishing; Publishing

Person Page

Press / Media

By: Debora L. Spar

I'll have a girl, please

American Public Media [Marketplace], 12 September 2006

DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details

June 2021
Case

New Director Dilemmas: Social Media Complications

By: John J-H Kim

Keywords: Educational Policy And Politics; Education; Policy; Interests; Organizational Culture; Education Industry

Web

Published CSV Cases - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Published CSV Cases Published CSV Cases Please find... View Details

February 1987
Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser

Keywords: Business Organization; Strategy; Air Transportation Industry

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12 PM – 1 PM EDT, 28 Oct 2015
Webinars: Career

Harnessing Social Media for Thought Leadership, Networking, and Job Searching

LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details

December 2003 (Revised July 2005)
Module Note

Making Sense of Media Conglomerates

By: Bharat N. Anand

The media and entertainment sector has been characterized by the persistence of conglomeration over long periods of time, on the one hand, and several recent visible failures, on the other. Examines these phenomena in an attempt to make sense of each. View Details

Keywords: Media; Business Conglomerates; Media and Broadcasting Industry

June 2013 (Revised February 2016)
Teaching Note

The LEGO Group: Publish or Protect?

By: Willy Shih

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe