Media, Entertainment - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

“If a brand wants to create a conversation with you, the message of the brand has to be broader than just the function of the product itself,” Gupta says. “In social media, functional messages don’t work. I’m not interested in talking to... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

that click throughs are falling doesn't mean that people aren't paying attention," says Rice's Lisa Klein. "Just like in traditional media, there is still a good portion of Internet advertising that is not directly traceable.... View Details

Keywords: by Susan Young

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

advice of experts, media, and other influencers within their demographic, socioeconomic, and innovation adoption segment. Influencers will need to mitigate concerns about the “newness” of the vaccine, such as the probability of side... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

Web

Industry Information - Alumni

rig data, equipment marketplace, and more. + – Entertainment Billboardbiz Read the latest music industry news as it relates to everything from the growth of streaming services to the legal and management issues impacting the world of... View Details

Web

Hands-on Learning About Global Markets - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

During their Elective Curriculum (EC)—or second—year, MBA students register for courses based on their interests. With more than 100 offerings in 10 subject areas, these classes provide an opportunity for depth and breadth while helping students gain more concentrated... View Details

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

business. I had often felt that my interests were non-traditional and I had sometimes doubted how I could carve out a path that would fit these disparate parts together, but HBS showed me how much opportunity is out there. For one, Professor Anita Elberse’s Business of... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

media, would need to be rethought. Recognizing that their existing brand creative might strike the wrong tone with people fearful for their own and their community’s health, and anxious about their personal and the world’s rapidly... View Details

Keywords: by Jill Avery and Richard Edelman

Web

2022 Reunion Presentations - Alumni

that leave their relationships and integrity intact, facilitate learning from the experience, and position them for their next career move. Slides The Future of Entertainment, Media, and Sports Professor Anita Elberse + More Info – Less... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details

Keywords: by Michael Blanding; Education

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the production of a program ... With YouTube, Facebook,... View Details

Keywords: by James Heskett; Entertainment & Recreation; Entertainment & Recreation

Web

Harvard Business School

served as director of BET Holdings, the parent company of Black Entertainment Television. Franklin Anderson MBA 1971 Franklin Anderson co-founded and led Cleveland's Hough Area Community Development Corporation (HADC). Before coming to... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

absolutely tell a great story in a short amount of time. Kenny: When you augment it with social media, you can probably delve deeper into that story. What brands that have done well on the social media side of it? Santana: Budweiser aired... View Details

Keywords: Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Jun 2003
News

Portraits from the Class of 2003

at two marketing case competitions Starting Up: Lean Forward Media, interactive entertainment for kids Long-Term Goal: CEO of a global media company Return to Portraits story or visit his alumni page. View Details

Keywords: Arts, Entertainment

Dr. Subhash Chandra

Keywords: Media, Entertainment

John W. Kluge

Kluge built a $1 billion+ entertainment conglomerate, Metromedia, one of the largest privately held companies in the United States. It has businesses in the telecommunications, media, and information... View Details

Keywords: Entertainment & Broadcast Media

Web

2024 Reunion Presentations - Alumni

Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select... View Details

Aroon Purie