Mechanical Switching - Publications - Faculty & Research

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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

surprising that many retailers have adopted loyalty programs as a convenient mechanism of meaningful differentiation. Ultimately, loyalty programs should offer incentives for shoppers to reduce their store View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

27 Mar 2012
First Look

First Look: March 27

socialization that focused on organizational identity (emphasizing pride from organizational affiliation) and (b) the organization's traditional approach, which focused primarily on skills training. To confirm causation and explore the View Details

Keywords: Carmen Nobel

17 Apr 2007
First Look

First Look: April 17, 2007

various mechanisms that are discussed in the theoretical literature on collective action. We argue that several of these intuitive theoretical arguments rely on special additional assumptions that are often not made clear. We then review... View Details

Keywords: Martha Lagace

30 May 2000
Research & Ideas

Market Makers Bid for Success

not work, because those parties will fight the market too much. We've now moved into upward and downward auctions and other kinds of exchange mechanisms for different economic situations. We have an asset marketplace for used assets and... View Details

Keywords: by Staff; Web Services; Technology