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  • June 2022
  • Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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  • May 24, 2021
  • Article

What Makes an Online Marketplace Disruptive?

By: Clifford Maxwell and Scott Duke Kominers
Platforms like Airbnb, eBay, and Angie’s List have changed how markets work. But while many are innovative and make life easier for consumers, which are truly disruptive? Hewing to Clay Christensen’s theory of disruption, platforms—which operate as online... View Details
Keywords: Digital Platforms; Disruption; Framework
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  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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  • January 2021 (Revised February 2021)
  • Technical Note

A Three-Part Framework for Entrepreneurial Marketplace Design

By: Scott Duke Kominers
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  • May 2020
  • Teaching Note

fidentiaX: The Tradable Insurance Marketplace on Blockchain

By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
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  • 08 Jan 2025
  • News

Why Retailers Are Turning to Third-Party Marketplaces

  • June 2021
  • Article

Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design

By: Benjamin N. Roth and Ran I. Shorrer
Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details
Keywords: Dominant Individual Rationality; Market Design; Safety
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  • 23 Sep 2021
  • News

How Bubble Is Building a Marketplace Focused on Health Foods

  • June 1995 (Revised June 1996)
  • Case

Hawthorne (A): The Compensation Consulting Marketplace

By: Jay W. Lorsch and Geoffrey Love
Keywords: Markets; Compensation and Benefits; Strategy
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  • 08 Nov 2010
  • News

How to Fix a Broken Marketplace

  • 22 Feb 2022
  • Cold Call Podcast

How to Scale a Startup Marketplace for Used Furniture

Keywords: Re: Ayelet Israeli; Consumer Products
  • 25 May 2018
  • Working Paper Summaries

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

Keywords: by Grace Gu and Feng Zhu; Service
  • 16 Apr 1999
  • Conference Presentation

Corporate Integrity in the Global Marketplace

By: Lynn S. Paine
Keywords: Globalized Markets and Industries; Trust; Organizations
Related
  • 1990
  • Chapter

Ideals of Competition and Today's Marketplace

By: L. S. Paine
Keywords: Ethics; Competition
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  • 28 Jan 2014
  • News

HBS Working Paper Sparks Discussion About Discrimination in Online Marketplaces

  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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  • January 2025 (Revised February 2025)
  • Teaching Note

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu
Teaching Note for HBS Case No. 622-062. View Details
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  • August 2022
  • Teaching Note

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
Teaching Note for HBS Case No. 822-119. View Details
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  • January 8, 2025
  • Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
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  • 17 Mar 2011
  • Working Paper Summaries

Marketplace Institutions Related to the Timing of Transactions

Keywords: by Alvin E. Roth