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Show Results For
- All HBS Web
(851)
- News (220)
- Research (547)
- Events (6)
- Multimedia (10)
- Faculty Publications (360)
- December 2024 (Revised February 2025)
- Teaching Note
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno and Margaret Underwood
Teaching Note for HBS Case No. 623-054. View Details
- January 2020
- Case
Ureed.com: The Marketplace for Language
By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
Whillans, Ashley V., Esel Çekin, and Alpana Thapar. "Ureed.com: The Marketplace for Language." Harvard Business School Case 920-038, January 2020.
- August 2022
- Case
SuperRare: Turning an NFT Marketplace into a DAO
By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
- June 2021
- Article
Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design
By: Benjamin N. Roth and Ran I. Shorrer
Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details
Roth, Benjamin N., and Ran I. Shorrer. "Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design." Management Science 67, no. 6 (June 2021).
- 22 Feb 2022
- Cold Call Podcast
How to Scale a Startup Marketplace for Used Furniture
- January 2021 (Revised February 2021)
- Technical Note
A Three-Part Framework for Entrepreneurial Marketplace Design
Kominers, Scott Duke. "A Three-Part Framework for Entrepreneurial Marketplace Design." Harvard Business School Technical Note 821-065, January 2021. (Revised February 2021.)
- May 2020
- Teaching Note
fidentiaX: The Tradable Insurance Marketplace on Blockchain
By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
- 08 Jan 2025
- News
Why Retailers Are Turning to Third-Party Marketplaces
- June 1995 (Revised June 1996)
- Case
Hawthorne (A): The Compensation Consulting Marketplace
By: Jay W. Lorsch and Geoffrey Love
Lorsch, Jay W., and Geoffrey Love. "Hawthorne (A): The Compensation Consulting Marketplace." Harvard Business School Case 495-065, June 1995. (Revised June 1996.)
- 08 Nov 2010
- News
How to Fix a Broken Marketplace
- 25 May 2018
- Working Paper Summaries
Trust and Disintermediation: Evidence from an Online Freelance Marketplace
- 23 Sep 2021
- News
How Bubble Is Building a Marketplace Focused on Health Foods
- January 2025 (Revised February 2025)
- Teaching Note
Worten Portugal: Becoming a Digital Marketplace
By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu
Teaching Note for HBS Case No. 622-062. View Details
- August 2022
- Teaching Note
LooksRare: The Decentralized, Tokenized, NFT Marketplace
By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
Teaching Note for HBS Case No. 822-119. View Details
- 2025
- Working Paper
Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
- January 8, 2025
- Article
Why Retailers Are Turning to Third-Party Marketplaces
By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review Digital Articles (January 8, 2025).
- 17 Mar 2011
- Working Paper Summaries
Marketplace Institutions Related to the Timing of Transactions
Keywords: by Alvin E. Roth