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Show Results For
- All HBS Web
(3,902)
- People (4)
- News (777)
- Research (2,439)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,514)
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- 1998
- Book
Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- 2017
- Article
High-Stakes Innovation: When Collaboration Undermines (and Sometimes Enhances) Innovation
By: Johnathan Cromwell and Heidi K. Gardner
Organizations must constantly innovate, or else they may suffer consequences that range in severity. In low-stakes situations, they may lose a small opportunity for growth; and in high-stakes situations, they may lose significant market share that threatens their... View Details
Keywords: Innovation; Collaboration; Teams; Creativity Teams; Collaborative Innovation and Invention; Groups and Teams; Creativity
Cromwell, Johnathan, and Heidi K. Gardner. "High-Stakes Innovation: When Collaboration Undermines (and Sometimes Enhances) Innovation." Academy of Management Best Paper Proceedings (2017).
- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations: Module II: The Psychology of Innovations
Gourville, John T. "The Marketing of Innovations: Module II: The Psychology of Innovations." Harvard Business School Module Note 506-016, September 2005. (Revised October 2005.)
- January 2016
- Supplement
Open Innovation at Fujitsu (B)
By: Amy C. Edmondson and Jean-François Harvey
This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034.
The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details
Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Japan; United States; Sunnyvale
Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (B)." Harvard Business School Supplement 616-035, January 2016.
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- February 14, 2022
- Blog Post
Immigration Is the Key to Emerging Markets Becoming Innovation Hubs
By: Dany Bahar, Prithwiraj Choudhury and Sara Signorelli
Bahar, Dany, Prithwiraj Choudhury, and Sara Signorelli. "Immigration Is the Key to Emerging Markets Becoming Innovation Hubs." Future Development (blog) (February 14, 2022). https://www.brookings.edu/blog/future-development/2022/02/14/immigration-is-the-key-to-emerging-markets-becoming-innovation-hubs/.
- 01 Dec 2014
- Working Paper Summaries
Financing Innovation
Keywords: by William R. Kerr & Ramana Nanda
- 1999
- Book
Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- Research Summary
Reverse Innovation
VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details
- May 2010
- Column
Block-by-Blockbuster Innovation
Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone,... View Details
Keywords: Innovation and Management; Resource Allocation; Product; Business Processes; Risk and Uncertainty
Kanter, Rosabeth Moss. "Block-by-Blockbuster Innovation." Harvard Business Review 88, no. 5 (May 2010): 38.
- 13 Feb 2017
- Working Paper Summaries
Diversity in Innovation
- 1999
- Book
Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- August 2014
- Background Note
The Structure and Functioning of Art Markets
By: Mukti Khaire and Eleanor Kenyon
The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is... View Details
Khaire, Mukti, and Eleanor Kenyon. "The Structure and Functioning of Art Markets." Harvard Business School Background Note 815-042, August 2014.
- 18 Nov 2016
- Working Paper Summaries
Innovation Network
- Article
Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey
By: Rohit Deshpandé and John U. Farley
Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
- December 2008
- Article
To Innovate or Imitate? Entry Strategy and the Role of Market Research
By: Elie Ofek and Ozge Turut
Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
- Fall 2012
- Article
Innovation Strategy and Entry Deterrence
By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- November 2014
- Teaching Plan
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details
Keywords: Africa; Diageo; Nigeria; Kenya; Guiness; Sourcing; Supply Chain; Business Government Relations; Developing Markets; General Management; Agribusiness; Supply Chain Management; Business and Government Relations; Marketing; Developing Countries and Economies; Strategy; Food and Beverage Industry; Africa; Kenya; Nigeria; United Kingdom
Bell, David E., Damien P. McLoughlin, Mary Shelman, and Andrew Otazo. "Diageo: Innovating for Africa." Harvard Business School Teaching Plan 515-056, November 2014.