Publications

10 May 2019
Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer

January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details

January 2011 (Revised November 2015)
Case

The National Geographic Society (A)

By: David A. Garvin and Carin-Isabel Knoop

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry

November 2008 (Revised February 2009)
Case

Omron: Sensing Society

By: Rosabeth M. Kanter and Ethan S Bernstein

"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details

Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry

26 Jun 2000
Research & Ideas

A New Ecosystem for Business and Society

survived." Dean Clark continued this theme by discussing issues that businesses, society and higher education need to recognize and confront. For business, he said, the... View Details

Keywords: by Martha Lagace

2006
Chapter

Economics Wins, Psychology Loses, and Society Pays

By: Max H. Bazerman and Deepak Malhotra

Keywords: Economics; Social Psychology; Society; Cost vs Benefits

September 2021
Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti

Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details

Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

01 Sep 2020
News

Building a Strong and Prosperous Society

Economic growth rates are much more stable and social welfare much higher under inclusive regimes: societies in which the free market is balanced by a democratically elected,... View Details

December 2015 (Revised July 2020)
Technical Note

Some Strategy Ingredients: Scale, Learning, and Market Structure

By: Eric Van den Steen

This note introduces students to some economic concepts and ideas that are important ingredients for strategy, such as scale, learning, and the effects of market structure on competition. The note approaches these ideas really from a strategy perspective with a focus... View Details

Keywords: Scale; Market Structure; Strategy; Markets; Learning

January 2021
Article

Institutional-Political Scenarios for Anthropocene Society

By: Andrew J. Hoffman and P. Devereaux Jennings

Natural scientists have proposed that humankind has entered a new geologic epoch. Termed the “Anthropocene,” this new reality revolves around the central role of human activity in multiple Earth ecosystems. That challenge requires a rethinking of social science... View Details

Keywords: Institutional Change; Institutional Theory; Natural Environment; Society; Environmental Sustainability

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

(2) technologies capable of addressing the demands of the new markets, and (3) a new enterprise logic that can link employees, technologies, and markets in new ways. Today's... View Details

Keywords: by Martha Lagace

October 1995
Article

New Trading Practices and Short-Run Market Efficiency

By: Kenneth A. Froot and André Perold

Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing

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February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing

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March 1997
Background Note

Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details

Keywords: Competitive Strategy

09 Apr 2016
Blog Post

Meet The HBS Sound Society

entertainment powerhouse on campus. It all starts with the students. One of the goals of the club has been to showcase the amazing talent that HBS students possess. We’ve hosted Pub Night and Spangler Night Live events featuring... View Details

Keywords: Entertainment / Media / Sports

November 2020
Article

Taxation in Matching Markets

By: Arnaud Dupuy, Alfred Galichon, Sonia Jaffe and Scott Duke Kominers

We analyze the effects of taxation in two-sided matching markets, i.e., markets in which all agents have heterogeneous preferences over potential partners. In matching markets, taxes can generate inefficiency on the allocative margin by changing who is matched to whom,... View Details

Keywords: Matching Markets; Labor Markets; Taxation; Labor; Markets

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