Filter Results:
(4,513)
Show Results For
- All HBS Web
(4,513)
- People (5)
- News (886)
- Research (2,745)
- Events (25)
- Multimedia (24)
- Faculty Publications (1,313)
Show Results For
- All HBS Web
(4,513)
- People (5)
- News (886)
- Research (2,745)
- Events (25)
- Multimedia (24)
- Faculty Publications (1,313)
- 19 May 2009
- News
Using Market Research in a Recession
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- 01 Mar 2006
- News
Scaling Peaks for Cancer Research
desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,... View Details
- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.
- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School... View Details
- Fast Answer
Stock Pitching: company, industry and market research
What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Winner of the 2024 Donald R. Lehmann Award from the Marketing Research SIG of the American Marketing Association for “Demand Interactions in Sharing Economies: Evidence from a... View Details
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- January 1976 (Revised February 1981)
- Case
Daisy (B): Researching the Women's Shaving Market
Star, Steven H., and Nancy J. Davis. "Daisy (B): Researching the Women's Shaving Market." Harvard Business School Case 576-135, January 1976. (Revised February 1981.)
- Web
Negotiation, Organizations & Markets - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students March 2025 Case Bidding for the Bunker: Crown Wine Cellars’ Complex Negotiations By: Alex Chan and Rachel Lau March... View Details
- November–December 2012
- Editorial
Research Priorities of the Marketing Science Institute, 2012–2014
By: John A. Deighton, Ross Rizley and Susan Keane
Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)
- Web
Negotiation, Organizations & Markets Curriculum - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great... View Details
- June 1999
- Teaching Note
Markets for Technology and the Returns on Research TN
By: Clayton M. Christensen
The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details
- 1985
- Chapter
The Use of Market Research in Industrial Organizations
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Use of Market Research in Industrial Organizations." In A Strategic Approach to Business Marketing, edited by Robert Spekman and David Wilson, 58–66. American Marketing Association, 1985.
- Web
Negotiation, Organizations & Markets Faculty - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Michael I. Norton Harold M. Brierley Professor of Business Administration Unit Head, Negotiation,... View Details
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- Fall 2024
- Article
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally... View Details
Keywords: Credit Rating; Credit Rating Agencies; Credit; Conflict of Interests; Governing Rules, Regulations, and Reforms; Financial Markets; Africa
Pillay, Saveshen, and Anywhere Sikochi. "The Credit Rating Agency Market in Africa: Landscape and Future Research Directions." Journal of Financial Reporting 9, no. 2 (Fall 2024): 103–122.