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    • News  (70)
    • Research  (306)
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
  • January 2002
  • Case

Price-Fixing Vignettes

By: Guhan Subramanian and Michelle Kalka
This case escribes the antitrust prosecutions in the United States and abroad of the international bulk vitamins cartel. Both the civil and criminal fines were historically high, and it was the first time the United States prosecuted foreign nationals for U.S. criminal... View Details
Keywords: Price; Lawsuits and Litigation; Governance Compliance; Auctions; Laws and Statutes; Monopoly; Globalized Markets and Industries; Retail Industry; Health Industry; United States
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Subramanian, Guhan, and Michelle Kalka. "Price-Fixing Vignettes." Harvard Business School Case 902-068, January 2002.
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
  • 14 Apr 2020
  • Cold Call Podcast

'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?

Keywords: Re: Andy Wu; Entertainment & Recreation; Video Game
  • 10 Apr 2006
  • Research & Ideas

American Auto’s Troubled Road

ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and relationships that comprise the U.S. industry? To complete the move from such a protected market into a wide-open,... View Details
Keywords: by Garry Emmons; Manufacturing; Transportation; Auto
  • August 2022
  • Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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Ofek, Elie, Oded Koenigsberg, and Marco Bertini. "Joy4Home Brands: Pricing Matters." Harvard Business School Exercise 523-709, August 2022.
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
  • February 2002
  • Case

Fighting AIDS and Pricing Drugs

By: John T. Gourville
In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details
Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry
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Gourville, John T. "Fighting AIDS and Pricing Drugs." Harvard Business School Case 502-061, February 2002.
  • 02 Sep 2008
  • Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

passing through town for one evening and hopes you can have dinner. What to do? If you're more grasshopper than ant, research by Assistant Professor Anat Keinan is sure to please. In a series of papers coauthored with Ran Kivetz, a View Details
Keywords: by Julia Hanna
  • February 2008 (Revised March 2011)
  • Case

Sandhar Technologies Group, Ltd.

By: G. Felda Hardymon and Ann Leamon
Jayant Davar, CEO and founder of Sandhar Technologies Group, a privately held auto components maker in India, is trying to decide how best to grow the company. He recently took a $22 million investment from Actis Capital, a major emerging markets private equity firm,... View Details
Keywords: Private Equity; Business Growth and Maturation; Competitive Advantage; Entrepreneurship; Mergers and Acquisitions; Emerging Markets; Growth and Development Strategy; Manufacturing Industry; Auto Industry; India
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Hardymon, G. Felda, and Ann Leamon. "Sandhar Technologies Group, Ltd." Harvard Business School Case 808-011, February 2008. (Revised March 2011.)
  • November 2022 (Revised June 2023)
  • Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
  • 08 Mar 2012
  • Working Paper Summaries

Customer-Driven Misconduct: How Competition Corrupts Business Practices

Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto
  • June 2020
  • Case

What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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Alcácer, Juan, Cynthia A. Montgomery, Emilie Billaud, and Vincent Dessain. "What IKEA Do We Want?" Harvard Business School Case 720-429, June 2020.
  • November 1996 (Revised March 1998)
  • Case

Vallourec's Venture into Metal Injection Molding

By: Clayton M. Christensen
Vallourec, a leading maker of seamless tubing, developed a radically new technology that used steel powders to create the tubes. To ensure a supply source, Vallourec ultimately had to acquire its supplier of metal powder, and then, to build the volume required to... View Details
Keywords: Technology; Business Model; Diversification; Innovation and Management; Manufacturing Industry
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Christensen, Clayton M. "Vallourec's Venture into Metal Injection Molding." Harvard Business School Case 697-001, November 1996. (Revised March 1998.)
  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
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Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)
  • 15 Jun 2021
  • Cold Call Podcast

IKEA Navigates the Future While Staying True to its Culture

Keywords: Re: Juan Alcacer & Cynthia A. Montgomery; Retail
  • April 2000
  • Article

The Fable of Fisher Body

By: Ramon Casadesus-Masanell and Daniel F. Spulber
General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details
Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry
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Casadesus-Masanell, Ramon, and Daniel F. Spulber. "The Fable of Fisher Body." Journal of Law & Economics 43, no. 1 (April 2000): 67–104.
  • January 1998
  • Case

Frontgate Catalog

By: Jeffrey F. Rayport
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details
Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio
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Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
  • 2014
  • Chapter

Promoting Corporate Sustainability through Integrated Reporting: The Role of Investment Fiduciaries and the Responsibilities of the Corporate Board

By: Robert G. Eccles, J. Herron and George Serafeim
This book is a comprehensive reference work exploring recent changes and future trends in the principles that govern institutional investors and fiduciaries. A wide range of contributors offer new perspectives on dynamics that drive the current emphasis on short-term... View Details
Keywords: Governance; Integrated Corporate Reporting; Institutional Investing; Financial Services Industry
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Eccles, Robert G., J. Herron, and George Serafeim. "Promoting Corporate Sustainability through Integrated Reporting: The Role of Investment Fiduciaries and the Responsibilities of the Corporate Board." Chap. 31 in Cambridge Handbook of Institutional Investment and Fiduciary Duty, edited by James P. Hawley, Andreas G.F. Hoepner, Keith L. Johnson, Joakim Sandberg, and Edward J. Waitzer, 403–415. Cambridge University Press, 2014.
  • 11 Aug 2014
  • Working Paper Summaries

Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements

Keywords: by William Schmidt & Ryan W. Buell
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