Market - Publications - Faculty & Research

01 Jan 2007
News

Berry-AMA Book Prize, American Marketing Association

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

03 Nov 2015
News

Marketers Should Pay Attention to fMRI

26 Sep 2019
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Reimagining Our Capitalist Markets

15 Apr 2017
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Bringing Markets to Myanmar

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20 different countries, including... View Details

Keywords: National Security and International Affairs; Government

01 Jun 2007
News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing

27 Aug 2019
News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

09 Nov 2016
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6 Lessons from Donald Trump's Winning Marketing Manual

07 Dec 2010
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Innovations from Emerging Markets

Keywords: Professor Tarun Khanna; Administration of Economic Programs; Government; Social Assistance; Health, Social Assistance

07 Aug 2013
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Generation Y a tough target for marketers

27 Oct 2003
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Pitting Markets vs. Poverty

01 Jul 2008
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Bear market freak out

20 Aug 2010
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Winning in Emerging Markets

24 May 2011
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Marketing the Public Library

Keywords: News, Library, Internet, and Other Services; Information

15 Feb 2013
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A New Matching Market for Dog Buyers

11 May 2015
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How Emerging Markets Can Finally Arrive

05 Feb 2013
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Marketing Effect of College Sports

12 Jan 2013
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Striking a balance on money market funds

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details

02 Feb 2016
News

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