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  • March 2016
  • Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Related
  • Web

Resumes & Cover Letters - Alumni

letter also conveys your personal communication style, tone, and professionalism. An effective employment letter should: Be targeted and personalized State why you are interested in the company Explain how you can fill a need Convey your... View Details
  • 21 Feb 2007
  • Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

insufficient. Fulfillment of community needs such as clean air and human rights is every bit as important. This concept offers multinationals a mechanism to do well with minimum risk and maximum efficiency. It also provides them with a... View Details
Keywords: by George C. Lodge & Craig Wilson
  • Teaching Interest

Social Entrepreneurship and Innovation

By: Brian L. Trelstad
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Listen by Ben Rand A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the... View Details
  • January 2024
  • Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

difficult decision. These lessons include getting top executives on board with a change, analyzing the financial impact, and developing a communications strategy aimed at explaining the firm’s actions to customers, employees, suppliers,... View Details
Keywords: by Jay Fitzgerald
  • 05 Jul 2011
  • First Look

First Look: July 5

valuations of consumers who have access to vouchers must systematically differ from—and typically be lower than—those of consumers who do not have access to vouchers. Offering vouchers is more profitable for merchants that are patient or relatively unknown and for... View Details
Keywords: Sean Silverthorne
  • Web

Managing the Future of Work

Holloway, et al. APRIL 2025 There is an urgent need for a system of career navigation that will help all workers and learners advance. In a new paper, we share early findings from a multi-year, mixed-methods study of career navigation among low-wage workers. The... View Details
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

both clarity and caution. While leaders have fallen back on the “business case” for hiring and promoting employees from historically marginalized groups, this rationale can trigger resistance, backlash, and biases, particularly among... View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

“Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main reasons to use One Report,... View Details
Keywords: by Martha Lagace
  • 18 Oct 2011
  • First Look

First Look: October 18

behalf of families and (b) bank forbearance policies regarding overdrawn customers. We focus on five factors to explain the incidence of involuntary closures: personal traits, community traits, economic trends, bank policies, and credit... View Details
Keywords: Sean Silverthorne
  • Web

Klarman Hall | About

collaborative environment of mutual respect, and a style of value investing that “requires deep reservoirs of patience and discipline.” He is the author of the classic 1991 investment book, Margin of Safety: Risk-Averse Value Investing... View Details
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

create programs where you're working with younger people in a work-based learning setting,” Fuller says. Those can include apprenticeships, paid internships, co-op programs with community colleges, and other avenues to tap people that... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 09 Aug 2011
  • First Look

First Look: August 9

value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced. In essence, BPS is a process innovation that reduces... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

at HBS. Luca’s work on labeling Black-owned businesses may reveal another way to nudge more support toward marginalized groups. According to Luca, recent efforts to address longstanding inequities, spurred by both the Black Lives Matter... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 28 Aug 2012
  • First Look

First Look: August 28

Risk Authors: Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts to measure the time horizon that senior executives emphasize when they communicate with investors, we explore the effect of... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

opinions that challenged what he viewed as the company’s politically liberal belief system. Reactions to both the memo’s content and Google’s decision to fire Damore were swift and varied. Some praised the company for signaling intolerance of any View Details
Keywords: by Sean Silverthorne
  • Web

HBS - The year in Review

Career Fellowship to supplement a graduating MBA student’s income for one year so that they can work with, learn from, and make a difference in a growing business that is creating economic opportunity for marginalized View Details
  • Web

Technology & Innovation - Faculty & Research

Technology & Innovation Technology & Innovation December 2014 Article The Distinct Effects of Information Technology and Communication Technology on Firm Organization By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen... View Details