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  • March 1999 (Revised January 2005)
  • Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
  • December 2011
  • Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong
Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details
Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry
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Garvin, David A., and Sunru Yong. "Bergerac Systems: The Challenge of Backward Integration." Harvard Business School Brief Case 114-381, December 2011.
  • March 1997 (Revised December 1999)
  • Case

Alden Products, Inc.--European Manufacturing

By: Robert H. Hayes
The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded... View Details
Keywords: Production; Growth Management; Factories, Labs, and Plants; Strategic Planning; Performance Capacity; Business Strategy; Netherlands; Europe
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Hayes, Robert H. "Alden Products, Inc.--European Manufacturing." Harvard Business School Case 697-099, March 1997. (Revised December 1999.)
  • September 1993
  • Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard
ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details
Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Pharmaceutical Industry; Medical Devices and Supplies Industry
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Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (A)." Harvard Business School Case 694-019, September 1993.
  • September 2018
  • Article

Knowledge Integrators and the Survival of Manufacturing Clusters

By: Giulio Buciuni and Gary P. Pisano
Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'... View Details
Keywords: Production; Industry Clusters; Knowledge Use and Leverage; Strategy; Competition
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Buciuni, Giulio, and Gary P. Pisano. "Knowledge Integrators and the Survival of Manufacturing Clusters." Special Issue on Challenges in International Business Development. Journal of Economic Geography 118, no. 5 (September 2018): 1069–1089.
  • January 1996
  • Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright
Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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Wheelwright, Steven C. "Biogen, Inc.: rBeta Interferon Manufacturing Process Development." Harvard Business School Case 696-083, January 1996.
  • February 1986 (Revised March 1990)
  • Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (D)

By: David A. Garvin
Summarizes Copeland's focused factory approach, and updates the company's efforts at the Sidney, Hartselle, Shelby, and Richville plants. Concludes with a brief discussion of future prospects for Copeland's manufacturing strategy. View Details
Keywords: Strategy; Production; Factories, Labs, and Plants; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (D)." Harvard Business School Supplement 686-091, February 1986. (Revised March 1990.)
  • 21 Jan 2020
  • Cold Call Podcast

China-based Fuyao Glass Considers Manufacturing in the US

Keywords: Re: Willy C. Shih; Manufacturing
  • December 1986 (Revised January 1988)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
  • February 1986 (Revised March 1990)
  • Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)

By: David A. Garvin
In the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives. View Details
Keywords: Factories, Labs, and Plants; Decisions; Product; Production; Design; Strategy; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)." Harvard Business School Supplement 686-089, February 1986. (Revised March 1990.)
  • July–August 2016
  • Article

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss
A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship. View Details
Keywords: Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship
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Weiss, Mitchell. "Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model." Harvard Business Review 94, nos. 7-8 (July–August 2016): 119–121. (Published online as “Case Study: Should You Adjust Your Business Model for a Major Customer?")
  • October 2003
  • Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas
Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
  • January 2015
  • Case

Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

By: Krishna Palepu and Elena Corsi
A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details
Keywords: Outsourcing; New Markets; Lighting Industry; Global Strategy
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Palepu, Krishna, and Elena Corsi. "Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider." Harvard Business School Case 115-027, January 2015.
  • January 1991 (Revised April 1995)
  • Case

Cooper Industries' Corporate Strategy (A)

By: David J. Collis
Describes the development of a successful corporate strategy based on the acquisition and subsequent consolidation of low-technology manufacturing companies. Starting with a company history and discussion of current business segments, the case goes on to detail the... View Details
Keywords: Value Creation; Corporate Strategy; Acquisition; Manufacturing Industry
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Collis, David J. "Cooper Industries' Corporate Strategy (A)." Harvard Business School Case 391-095, January 1991. (Revised April 1995.)
  • June 2023 (Revised January 2024)
  • Case

Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion

By: William C. Kirby and Noah B. Truwit
On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the... View Details
Keywords: Geopolitical Units; Government and Politics; Government Legislation; Expansion; Market Entry and Exit; Semiconductor Industry; Taiwan; United States
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Kirby, William C., and Noah B. Truwit. "Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion." Harvard Business School Case 323-101, June 2023. (Revised January 2024.)
  • September 2002
  • Case

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

By: H. Kent Bowen and Jonathan P Groberg
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • February 1994 (Revised April 1995)
  • Case

Asahi Glass Co.: Diversification Strategy

By: David J. Collis
Describes the history and diversification strategy of the Japanese manufacturer Asahi Glass Co. The company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to a broad glass-materials, chemical, and electronics... View Details
Keywords: Acquisition; Joint Ventures; Diversification; Expansion; Vertical Integration; Manufacturing Industry; Japan
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Collis, David J. "Asahi Glass Co.: Diversification Strategy." Harvard Business School Case 794-113, February 1994. (Revised April 1995.)
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

The art of business today seems to be the ability to influence resources your company doesn't own—resources such as the production scheduling of manufacturing partners, the packaging requirements of distribution partners, and the... View Details
Keywords: by Marco Iansiti & Roy Levien
  • December 2011
  • Teaching Note

Bergerac Systems: The Challenge of Backward Integration (Brief Case)

By: David A. Garvin and Sunru Yong
Teaching Note for Product # 4381 View Details
Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Analysis; Supply Chain Management; Vertical Integration; Finance
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Garvin, David A., and Sunru Yong. "Bergerac Systems: The Challenge of Backward Integration (Brief Case)." Harvard Business School Teaching Note 114-382, December 2011.
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