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Show Results For
- All HBS Web
(5,570)
- People (30)
- News (1,971)
- Research (2,545)
- Events (10)
- Multimedia (24)
- Faculty Publications (737)
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- 2011
- White Paper
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story approach is Joe Megibow, vice... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
A few years ago, Reshmaan Hussam and colleagues decided to find out why many people in the developing world fail to wash their hands with soap, despite lifesaving benefits. Every year more than a million children under the age of five die... View Details
Keywords: by Carmen Nobel
- July 2002 (Revised January 2003)
- Case
Harrah's Entertainment, Inc: Rewarding Our People
By: Thomas J. DeLong and Vineeta Vijayaraghavan
Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent... View Details
Keywords: Customer Satisfaction; Economic Slowdown and Stagnation; Compensation and Benefits; Employees; Human Capital; Management Style; Motivation and Incentives; Alignment; Entertainment and Recreation Industry
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Harrah's Entertainment, Inc: Rewarding Our People." Harvard Business School Case 403-008, July 2002. (Revised January 2003.)
- 02 Nov 2021
- Research & Ideas
Why COVID-19 Probably Killed More People Than We Realize
As the number of casualties from COVID-19 ballooned at an alarming rate last year, some feared that government officials were failing to report several coronavirus-related losses and the actual death toll was much higher worldwide. While the official count shows more... View Details
Keywords: by Michael Blanding
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
weight loss, work-out routines, or disease management to environmentally friendly behavior or reaching goals at work, Pomeranz says. "Any area of regular activity for which people tend to procrastinate... View Details
Keywords: by Kim Girard
- December 1989
- Supplement
People Express Decline: Interview with Don Burr, Video
By: Michael Beer
Presents an interview with Don Burr, CEO, as he reviews his account of how and why People Express failed as a corporation and was ultimately sold to Continental Airlines. View Details
Beer, Michael. "People Express Decline: Interview with Don Burr, Video." Harvard Business School Video Supplement 890-508, December 1989.
- 23 Jul 2024
- Cold Call Podcast
Transforming the Workplace for People with Disabilities
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- March 2000 (Revised January 2001)
- Case
Microsoft's Vega Project: Developing People and Products
By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development
Bartlett, Christopher A., and Meg Wozny. "Microsoft's Vega Project: Developing People and Products." Harvard Business School Case 300-004, March 2000. (Revised January 2001.)
- 17 Jun 2016
- Working Paper Summaries
Management as a Technology?
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a... View Details
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
compelling as a researcher—that completing this totally arbitrary set is so motivating to people that they are willing to participate in an obviously bad bet.” Future research and advice for managers The... View Details
Keywords: by Carmen Nobel
- 05 Aug 2022
- Research & Ideas
Why People Crave Feedback—and Why We’re Afraid to Give It
If you were talking with a woman and noticed a splotch of red marker on her nose, would you tell her? You’re not alone if you would prefer to remain silent. A recent study looking at whether and why people give constructive feedback found... View Details
Keywords: by Michael Blanding
- 05 Aug 2015
- Research & Ideas
How Hormones Foretell Whether People Will Cheat
of whether someone will behave unethically. Two, among those who do cheat, cheating reduces levels of the hormone associated with psychological stress. In other words, people may use cheating as a means of relieving stress. The good news... View Details
Keywords: by Carmen Nobel
- July 2012
- Supplement
Generation Investment Management, Video
By: Sandra J. Sucher
Examines the Investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide... View Details
Keywords: Leadership And Managing People; Accountability; Investment Management; Social Issues; Investment; Corporate Accountability; Ethics; Development Economics; Natural Environment; Financial Services Industry; Energy Industry
Sucher, Sandra J. "Generation Investment Management, Video." Harvard Business School Video Supplement 612-704, July 2012.
- August 2012
- Supplement
William Jeffrey: Performance at Bay Colony (B)
By: Lena G. Goldberg
The decision-making process, policies and procedures, and legal obligations of the Board, the company's inside counsel and the company's outside counsel are explored in connection with on-boarding, investigating alleged misconduct of, and terminating a company's CEO,... View Details
- November 15, 2022
- Article
Using Simulations to Upskill Employees
By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details
Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career
Cespedes, Frank V., Trond Aas, Alex Hunt, and Huw Newton-Hill. "Using Simulations to Upskill Employees." Harvard Business Review (website) (November 15, 2022).
- September 1996
- Background Note
Some Thoughts on Career Management
A view of career management for people interested in starting or playing a major role in an entrepreneurial venture is presented. View Details
Sahlman, William A. "Some Thoughts on Career Management." Harvard Business School Background Note 897-055, September 1996.
- 2019
- Book
The Technology Fallacy: How People Are the Real Key to Digital Transformation
By: Gerald C. Kane, Anh Phillips, Jonathan Copulsky and Garth Andrus
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions―but it... View Details
Kane, Gerald C., Anh Phillips, Jonathan Copulsky, and Garth Andrus. The Technology Fallacy: How People Are the Real Key to Digital Transformation. Cambridge, MA: MIT Press, 2019.