Publications
Publications
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- All HBS Web
(442)
- Faculty Publications (64)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
- December 2009 (Revised January 2024)
- Case
A Letter from Prison
By: Eugene Soltes
Stephen Richards, the former global head of sales at Computer Associates, Inc. (CA), is serving a seven-year prison sentence for financial fraud. In the case, Richards responds to a number of questions about managerial responsibility and the manipulation of financial... View Details
- October 2009 (Revised July 2014)
- Teaching Note
New Century Financial Corporation
By: Suraj Srinivasan and Krishna G. Palepu
Teaching Note for [109034] and [113-002]. View Details
- 2008
- Working Paper
CEO and CFO Career Penalties to Missing Quarterly Analysts Forecasts
By: Rick Mergenthaler, Shiva Rajgopal and Suraj Srinivasan
We find that missing the quarterly analyst consensus earnings forecast is associated with career penalties in the form of a reduced bonus, smaller equity grants, and a greater chance of forced dismissal for both CEOs and CFOs during the period 1993-2004. These results... View Details
- 2007
- Casebook
Managing School Districts for High Performance: Cases in Public Education Leadership
By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Managing School Districts for High Performance brings together more than twenty case studies and other readings that offer a powerful and transformative approach to advancing and sustaining the work of school improvement. At the center of this work is the... View Details
- 2007
- Book
When Professionals Have to Lead: A New Model for High Performance
By: Thomas J. DeLong, John J. Gabarro and Robert Lees
For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details
- August 2006
- Article
Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?
By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time-series version of Schultz's (2003, Journal of Finance... View Details
- August 2005
- Background Note
Note on International Tax Regimes
By: Mihir A. Desai, Mark Veblen and Kathleen Luchs
Provides a framework for understanding different types of international tax regimes. Examines how alternative tax regimes tax the foreign income of their citizens (including corporate citizens); how tax regimes define foreign and domestic income; and how foreign tax... View Details
- August 2005 (Revised April 2006)
- Case
Kemps LLC: Introducing Time-Driven ABC
By: Robert S. Kaplan
Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details
- June 2005 (Revised July 2009)
- Case
Financial Reporting Problems at Molex, Inc. (A)
By: Paul M. Healy
Following an accounting problem at Molex, the firm's auditors request changes in management. The board of directors has to decide whether the auditors' concerns have merit or whether, as management argues, the accounting issue is immaterial. View Details
- October 2001 (Revised May 2010)
- Case
Sarnia Corporation
By: Thomas R. Piper
A division manager must explain why his division failed to meet its budgeted profit performance as well as meet with members of his management team to discuss corrective action. View Details
- summer 2001
- Article
The Impact of Activity-Based Costing on Managerial Decisions at Insteel Industries - A Field Study
By: V.G. Narayanan and Ratna G. Sarkar
- July 1997
- Teaching Note
U.S. Bank of Washington (TN)
By: W. Carl Kester
Teaching Note for (9-292-057). View Details
- April 1997
- Case
Peoria Engine Plant (A): (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
- January 1996 (Revised July 1996)
- Case
Rabobank Nederland
By: Kenneth A. Merchant and Robert S. Kaplan
Describes the account manager's role and the history of one credit application. The purpose is to evaluate various methods the bank uses to influence account managers' behaviors. Also describes some alternatives being considered to improve the information systems used... View Details
- 1994
- Book
Financial Accounting and Managerial Control for Nonprofit Organizations
By: R. E. Herzlinger and D. Nitterhouse
Keywords: Nonprofit Organizations
- December 1992 (Revised March 1997)
- Case
Peoria Engine Plant (A)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
- June 1992 (Revised March 2006)
- Case
Concordia Casting Company
Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details
- May 1990 (Revised September 1994)
- Background Note
Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information
Provides a framework that helps explain these real-world observations about accounting and financial statement analysis. When managers have superior information on firms' strategies, and when investors suspect that managers have incentives not to fully disclose this... View Details