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- All HBS Web (189)
- Faculty Publications (33)
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- All HBS Web (189)
- Faculty Publications (33)
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- 25 Aug 2009
- First Look
First Look: August 25
examines, in particular, Dior's innovative strategy to combine a high-fashion business in Paris with a ready-to-wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other luxury products. The... View Details
Keywords: Martha Lagace
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative... View Details
Keywords: by John Quelch
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details
Keywords: by Staff
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details
Keywords: by Sean Silverthorne
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re... View Details
Keywords: by Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
- 17 Nov 2009
- First Look
First Look: Nov. 17
distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details
Keywords: Martha Lagace
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
telegraph varied commodity by commodity and the bulk of communications continued by sea post until the early twentieth century. London had a unique role as the international service centre for the emergent global economy, providing... View Details
Keywords: by Geoffrey Jones
- 17 Dec 2013
- First Look
First Look: December 17
Avenue, a luxury department store chain, has been hard hit by the 2008 financial crisis and stock market crash. Speculation about impending bankruptcy is rampant in the press. The CEO, Stephen Sadove, must decide how to respond. Purchase... View Details
Keywords: Carmen Nobel
- 27 Apr 2020
- Research & Ideas
How Remote Work Changes What We Think About Onboarding
practice of onboarding new employees. Although hiring is already a forgotten luxury for many firms, at least for the time being, others are still bringing aboard new people, such as those who made hiring commitments before the outbreak... View Details
Keywords: by Boris Groysberg
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
tend to fluctuate wildly, along with market demand. A one-percent difference in demand can equal up to a 10-percent change in price, according to the HBS case. Economic downturns hit the industry especially hard, as the expensive cheese is somewhat of a View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to more practical items. That's why... View Details
Keywords: by Martha Lagace
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
advantages, great employee and customer loyalty, and a smoother on-ramp in leadership succession. A book excerpt from The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professor... View Details
Keywords: by Staff
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily have much experience with makeup,... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- December 1999
- Case
Sendwine.com
By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
Eisenmann, Thomas R., Charmaine C Ess, and Ann A. O'Hara. "Sendwine.com." Harvard Business School Case 800-211, December 1999.
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG Harvard Business School Case 517-100 1436: The First Pure Chinese View Details
Keywords: Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
312-002 McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are saving more and spending less... View Details