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Publications

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  • 30 Jun 2009
  • News

Little luxuries bring consolation to consumers

  • 02 Feb 2010
  • News

Exposure to luxury can alter decision making: study

  • 25 Nov 2009
  • Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Retail
  • 30 Dec 2019
  • News

Buying luxury items makes you feel less confident and authentic, study says

  • 29 Jul 2013

HBS Retail & Luxury Goods Sector Webinar

This online information session will highlight the resources available to students coming from or who are interested in pursuing a career in the Retail & Luxury Goods sector. There will be a brief presentation followed by a panel... View Details
  • 2015
  • White Paper

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Related
  • 03 Oct 2014
  • News

andBeyond’s CEO Joss Kent on the Luxury Safari Industry

  • March 2006 (Revised April 2008)
  • Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei
Keywords: Tourism Industry
Related
  • 2009
  • Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
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  • 04 May 2024
  • News

This Fifth-Generation Department Store Is Winning the Luxury Game

  • 06 Jan 2015
  • News

Aromatherapy, Massage And Manicures: A Luxury For Adults, Now For The Kids

  • January 2024
  • Supplement

DO & CO: Crafting Luxury in the Fast Lane (B)

By: Juan Alcácer, Michael Lee and Noah Roberson
Related
  • January 2024 (Revised October 2024)
  • Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson
In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details
Related
  • 14 Mar 2014
  • Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its... View Details
Keywords: Consumer Products / Retail
  • 1 Feb 2008
  • Lecture

The Devil Wears Prada: The Effect of Exposure to Luxury Goods on Ethical Decision Making

By: Roy Y.J. Chua and X. Zou
Keywords: Luxury; Ethics; Decision Making
Related
  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
Related
  • March 2022
  • Case

Abu Issa Holding: Navigating the Qatar Blockade

By: Mark Egan and Youssef Abdel Aal
The case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company’s regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set... View Details
Keywords: Luxury Retail; Expansion; Equity; Business Divisions; Growth and Development; Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Saudi Arabia; United Arab Emirates
Related
  • February 2022
  • Case

Toraya

By: Lauren Cohen and Akiko Kanno
Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details
Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Retail Industry; Japan
Related
  • November 2021
  • Case

The Wolf in Cashmere: LVMH's Bid to Acquire Tiffany

By: Stuart C. Gilson and Sarah L. Abbott
In November 2019, the iconic U.S. jeweler Tiffany agreed to be acquired by the luxury goods conglomerate LVMH. The $16.6 billion transaction was scheduled to close in mid-2020. However, in 2020, the global COVID-19 pandemic took a toll on the luxury goods sector. In... View Details
Keywords: Mergers ＆ Acquisitions; Luxury Brand; COVID-19 Pandemic; Mergers and Acquisitions; Health Pandemics; Lawsuits and Litigation; Consumer Products Industry; United States; Europe
Related
  • 17 Aug 2020

Life at HBS Chat Series: MBA Students in Retail & Luxury Goods Club

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS through club associations. View Details