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Show Results For
- All HBS Web
(133)
- News (37)
- Research (74)
- Events (1)
- Multimedia (1)
- Faculty Publications (36)
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- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
of its VIA Ready Brew line; the launch of a loyalty program; investment in and engagement with social media; focus on a global expansion strategy; and the extension of social programs. The company closed stores, restructured its... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
Keywords: by Jill Avery and Richard Edelman
- 13 Mar 2018
- First Look
March 13, 2018
February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
Keywords: Sean Silverthorne
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang: I have some experience as a "double bottom-line" entrepreneur from cofounding Upromise, an... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 28 Oct 2014
- First Look
First Look: October 28
to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and View Details
Keywords: Carmen Nobel
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
earnings, especially if they never requested the program in the first place. Adware and cookie-stuffing are widely viewed as wrong and are banned by affiliate marketers. But opinions are mixed on loyalty... View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly... View Details
Keywords: by James Heskett
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
front of the pump instead of paying in slower, more conventional ways, did 2.7 million people sign up for the program and increase their loyalty to Mobil by one extra visit to the pump per month? The... View Details
Keywords: by James Heskett
- 22 Nov 2016
- First Look
November 22, 2016
Care Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized... View Details
Keywords: Sean Silverthorne
- 25 Nov 2014
- First Look
First Look: November 25
cuts in all parts of the business. They face choices in whether to employ layoffs or furloughs (unpaid leaves) for any needed workforce reductions, and whether to enact hiring freezes and other cost-saving changes to employee and executive compensation View Details
Keywords: Carmen Nobel
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
UCLA Anderson School, and Michael W. Toffel of Harvard Business School. In the quest to discover whether competition breeds unethical behavior, the researchers examined the vehicle emissions testing program in New York State, one of... View Details
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
but in many cases they won't. If you are looking for a social and not an economic return, then loyalty to the program rather than an exit strategy may be a better use of funds. The venture philanthropy... View Details
Keywords: by Roger Thompson
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
and darmody1 nominated Alan Mulally as a candidate. Mulally completed an undergraduate degree at the University of Kansas and an SM degree from the Sloan Program at MIT. FAQ proposed Marc Benioff of Salesforce and Satya Nadella of... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
employees' eroding sense of loyalty and cynicism over the growing gap between the compensation of those at the top and those on the front lines all indicate that value distribution must change. The rapid spread of stock options as a form... View Details
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
personal computers. Reddy passed along knowledge he had newly acquired about selecting and dealing with the board of investors, honing a business strategy, building a strong core team, and managing cash carefully. The two of them also discussed mutual problems they... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 07 Apr 2009
- First Look
First Look: April 7, 2009
systematic program for identifying and serving its key clients, developed in collaboration with Cranfield School of Management. It is these clients that will be the focus of the efforts for the CDC. In addition, the firm has co-developed... View Details
Keywords: Martha Lagace