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  • All HBS Web  (133)
    • News  (37)
    • Research  (74)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (36)

Show Results For

  • All HBS Web  (133)
    • News  (37)
    • Research  (74)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (36)
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  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

of its VIA Ready Brew line; the launch of a loyalty program; investment in and engagement with social media; focus on a global expansion strategy; and the extension of social programs. The company closed stores, restructured its... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 13 Mar 2018
  • First Look

March 13, 2018

February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
Keywords: Sean Silverthorne
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
Keywords: by Kristen Senz; Technology
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
Keywords: by Jill Avery and Richard Edelman
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

earnings, especially if they never requested the program in the first place. Adware and cookie-stuffing are widely viewed as wrong and are banned by affiliate marketers. But opinions are mixed on loyalty... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly... View Details
Keywords: by James Heskett
  • 25 Nov 2014
  • First Look

First Look: November 25

cuts in all parts of the business. They face choices in whether to employ layoffs or furloughs (unpaid leaves) for any needed workforce reductions, and whether to enact hiring freezes and other cost-saving changes to employee and executive compensation View Details
Keywords: Carmen Nobel
  • 05 Jun 2000
  • What Do You Think?

What’s Happening to Our Patience?

front of the pump instead of paying in slower, more conventional ways, did 2.7 million people sign up for the program and increase their loyalty to Mobil by one extra visit to the pump per month? The... View Details
Keywords: by James Heskett
  • 10 Jan 2005
  • Research & Ideas

The Knowledge Coach

personal computers. Reddy passed along knowledge he had newly acquired about selecting and dealing with the board of investors, honing a business strategy, building a strong core team, and managing cash carefully. The two of them also discussed mutual problems they... View Details
Keywords: by Dorothy Leonard & Walter Swap
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

systematic program for identifying and serving its key clients, developed in collaboration with Cranfield School of Management. It is these clients that will be the focus of the efforts for the CDC. In addition, the firm has co-developed... View Details
Keywords: Martha Lagace
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang: I have some experience as a "double bottom-line" entrepreneur from cofounding Upromise, an... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 22 Nov 2016
  • First Look

November 22, 2016

Care Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and View Details
Keywords: Sean Silverthorne
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

UCLA Anderson School, and Michael W. Toffel of Harvard Business School. In the quest to discover whether competition breeds unethical behavior, the researchers examined the vehicle emissions testing program in New York State, one of... View Details
Keywords: by Carmen Nobel; Auto
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

evolution of the industry through the introduction of key service elements like flight attendants, in-flight meals, and loyalty programs. Each of these service elements, which are common today, was introduced as a key differentiator by a... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

but in many cases they won't. If you are looking for a social and not an economic return, then loyalty to the program rather than an exit strategy may be a better use of funds. The venture philanthropy... View Details
Keywords: by Roger Thompson
  • 21 May 2013
  • First Look

First Look: May 21

programs to strengthen top-performing service providers' loyalty to Cross Country. Concurrently, the company undertook a two-step organization redesign to focus more resources on service providers (the new... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

and darmody1 nominated Alan Mulally as a candidate. Mulally completed an undergraduate degree at the University of Kansas and an SM degree from the Sloan Program at MIT. FAQ proposed Marc Benioff of Salesforce and Satya Nadella of... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
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